How is your email marketing performing? We hope you’re getting great results! Many business owners who use this form of communication feel like there is room for improvement. If you are one of them, we gathered the top 3 tools any email marketer could use to leverage their game. Here they are!
A graphic design tool
Whether we like it or not, visuals are essential in an email. Ignoring the aesthetics of a campaign is never a good idea. There are marketers out there who don’t use any images in their emails, and yet, they are very successful. They are the exceptions. Their name is so well-known, they feel like they don’t need to send their subscribers anything other than their copy. But a beautifully crafted image can catch your readers attention right away and boost your click-through rate.
Some of the tools you can find online are free and offer incredible design opportunities. So feel free to experiment and find your own voice, visually speaking!
A reliable email checker
Apart from your email list, your reputation as an email sender is the most precious asset you own. Don’t allow spam traps, spam complaints, toxic domains, or unknown users to tarnish it. Keep an eye on your email list and periodically remove all the dead and risky addresses by using an email verification system. With a tool like this, you will keep your email list clean and your reputation intact. Your emails will reach the inbox of your subscribers, which is what any email marketer aims for.
A copywriting tool
You probably have a lot of writing to do. We hear you. Sometimes you may lack inspiration or, on the contrary, get a little too excited about the point you’re trying to make. That’s when your copy can become hard to read. A copywriting checker will point out what you can improve upon and the grammar mistakes you’ve made. It is a useful system you can use at all times, even when you're sure your copy is in great shape.
How to be a better email marketer
We want to leave you with a great piece of advice from marketing specialist David Meerman Scott. In his book "The New Rules of Marketing and PR," he says that the way to be a better marketer is by thinking like a publisher. When writing for a newspaper or a magazine, a publisher things of what their readers want to see. Apply the same principle in your marketing emails and you'll see a boost in open and click-through rates. Being a good email marketer is mostly about what you can offer to others and how you can help them succeed.
Learn more about email deliverability by reading our free Guide! Happy emailing!