How Email Scoring Can Turn Your Email Marketing Around

How Email Scoring Can Turn Your Email Marketing Around

Ready to learn some more about email scoring and see how much it influences the results of your email marketing? You’re in the right place, because today we’re going to delve into this topic more deeply. And we have just

A/B Testing Email Campaigns: How to Get Started

A/B Testing Email Campaigns: How to Get Started

You can find many articles on this blog that will help you keep a clean email list and leverage your email marketing. However, we never wrote about A/B testing. So we invited our friends at Madrivo to share their knowledge

Top 3 Tools Any Email Marketer Should Use

Top 3 Tools Any Email Marketer Should Use

How is your email marketing performing? We hope you’re getting great results! Many business owners who use this form of communication feel like there is room for improvement. If you are one of them, we gathered the top 3 tools

Email Marketing: How It Has Changed in the Last 40 years

Email Marketing: How It Has Changed in the Last 40 years

It’s been 40 years since the first email blast was sent. So it’s only natural that email marketing has evolved greatly. It went from what we now call “spam” to marketers striving to establish a genuine, meaningful communication with their

Email Marketing Started 40 Years Ago Today

Email Marketing Started 40 Years Ago Today

Some call him “the father of spam.” Others consider him “the father of email marketing.” His name is Gary Thuerk and he was the one who sent out the very first email blast, 40 years ago today! If you look

Email Marketing Benchmarks: What You Need to Know Today

Email Marketing Benchmarks: What You Need to Know Today

“Information is power.” We’ve heard this quote – attributed to Sir Francis Bacon – countless times, because it encapsulates the most comprehensive definition of knowledge. In marketing, it can make the difference between success and failure. That’s why we like

The No. 1 Secret to Higher Open Rates

The No. 1 Secret to Higher Open Rates

Marketers can’t stop thinking about them. Before hitting the “Send” button of a new campaign, they wonder how high the rates are going to be. When studying the campaign reports, it’s the first thing they look at. Open rates –

Three Things That Are Killing Your Email Marketing Success

Three Things That Are Killing Your Email Marketing Success

Do you feel like you put a lot of effort into your campaigns, but the results are not as good as you expected? Just like any other project, email marketing requires a few conditions to be successful. You can check

This Is How Much Generation Z Cares About Your Email Marketing

This Is How Much Generation Z Cares About Your Email Marketing

There are countless studies and articles about Millennials and their shopping behavior, and it seems like marketers have identified the best ways to appeal to their tastes. But there is a new generation that’s catching our attention, because it has

Refresh Your Email Marketing: James Webb Young, on how to come up with new ideas

Refresh Your Email Marketing: James Webb Young, on how to come up with new ideas

James Webb Young believed there are no new ideas. All ideas people produce today are mere remixes of older innovative thoughts that have pushed humanity to progress. However, Young cultivated a thinking process that lead him to become the best