The No. 1 Secret to Higher Open Rates

The No. 1 Secret to Higher Open Rates

Marketers can’t stop thinking about them. Before hitting the “Send” button of a new campaign, they wonder how high the rates are going to be. When studying the campaign reports, it’s the first thing they look at. Open rates –

Three Things That Are Killing Your Email Marketing Success

Three Things That Are Killing Your Email Marketing Success

Do you feel like you put a lot of effort into your campaigns, but the results are not as good as you expected? Just like any other project, email marketing requires a few conditions to be successful. You can check

This Is How Much Generation Z Cares About Your Email Marketing

This Is How Much Generation Z Cares About Your Email Marketing

There are countless studies and articles about Millennials and their shopping behavior, and it seems like marketers have identified the best ways to appeal to their tastes. But there is a new generation that’s catching our attention, because it has

Refresh Your Email Marketing: James Webb Young, on how to come up with new ideas

Refresh Your Email Marketing: James Webb Young, on how to come up with new ideas

James Webb Young believed there are no new ideas. All ideas people produce today are mere remixes of older innovative thoughts that have pushed humanity to progress. However, Young cultivated a thinking process that lead him to become the best

Five Things That Will Ruin Your Marketing Emails

Five Things That Will Ruin Your Marketing Emails

Writing good marketing emails is a craft mastered by few. Most of us are constantly working on improving our copy and strategies, and we know how much effort it takes to create a successful campaign. Sometimes, we might find the

2017 Email Stats You Can’t Miss If You Are A Marketer

2017 Email Stats You Can’t Miss If You Are A Marketer

We love email for how easy it is to use and how effectively it delivers our messages. In 2017, its revenue-driving power was once again confirmed, when email marketing registered more than 50 times its return on investment. However, according

Top 5 Articles for Email Marketing Beginners

Top 5 Articles for Email Marketing Beginners

If you haven’t used email marketing yet, we are glad you are planning to start. We’ve talked about its benefits, and you are most likely convinced this form of communication is going to boost your business. There are a few

Why Do People Unsubscribe From Your Emails?

Why Do People Unsubscribe From Your Emails?

You’ve probably asked yourself many times why, in spite of the efforts you’re putting in your email marketing, some people unsubscribe from your emails. Sometimes, the reason has nothing to do with your strategy, and sometimes it does. Let’s look

Email List Cleaning, and Other Ways to Ignite Your Email Marketing

Email List Cleaning, and Other Ways to Ignite Your Email Marketing

Every day presents itself with a chance for improvement. Whether it’s our lifestyle, our business or ourselves as human beings, we can always take action to become better. From all the seasons of the year, spring seems to be the

Why You Need to Take Your Email List Seriously

Why You Need to Take Your Email List Seriously

The short answer is: because your email list is your most important business asset. Your website, your social media, your outdoor marketing campaigns, your paid advertising – none of these surpass the efficiency your email marketing can have, today and