Poor Open Rate? Here Is Why People Don’t Read Your Emails

Poor Open Rate? Here Is Why People Don’t Read Your Emails

Writing and sending emails may sound like an easy task. Think of all the great email marketers you know: whenever you read something they send, it feels like they wrote it so effortlessly, isn’t it? The truth is, great copy

Frustrated with Your Email List? Here Is Why It’s A Good Thing

Frustrated with Your Email List? Here Is Why It’s A Good Thing

Those of you who use email to communicate with your customers know about the benefits it brings. If you’ve reached this blog, you also know that email marketing doesn’t magically work for everybody. In fact, your email list may not

Instagram Has Over a Billion Users. How Are You Using It to Grow Your Email List?

Instagram Has Over a Billion Users. How Are You Using It to Grow Your Email List?

If you have an Instagram account, you are one of the 1 billion monthly users of the photo and video sharing app. The company announced yesterday that it has just reached this new milestone and introduced a video feature many

How to Strengthen Your Brand Through Email Marketing

How to Strengthen Your Brand Through Email Marketing

Digital marketing offers companies multiple ways to build their brand. Websites, blogs, and the variety of social media channels are all tremendous platforms to showcase products, services and people. While the purpose shouldn’t focus on self-promotion, any business can take

The One Thing to Focus on in Your Marketing Emails

The One Thing to Focus on in Your Marketing Emails

If you often examine your marketing emails and wonder whether they are relatable and enticing enough, it’s a sign you are constantly looking to improve. That’s the first step to better results! Now, you may be asking yourself: what’s the

How Do You Like Our New Blog Layout?

How Do You Like Our New Blog Layout?

Hello, friends of ZeroBounce! You may have noticed by now we have a brand new blog layout. If you haven’t, here: we’re writing an article to tell you how excited we are to share this with you! We started this blog

Marketing Emails: Take Risks with the Right Things!

Marketing Emails: Take Risks with the Right Things!

Like any type of creative writing, putting together marketing emails involves a little bit of risk. You may have an idea that could leverage your brand, but scares you by how different it is from anything else you’ve done before.

Do You Want to Be A Better Marketer? Think Like A Publisher

Do You Want to Be A Better Marketer? Think Like A Publisher

Gone are the days when marketing meant a self-oriented, one-way communication whose sole purpose was to shout out your best features. In the age of interactive communication, your customers are an essential part of your brand. Their real-time feedback, through

Why Less Self-Promotion Is Better for Your Business

Why Less Self-Promotion Is Better for Your Business

Email marketing remains the best way to reach your (potential) customers and sell your products and services. It is also an effective tool to boost your brand awareness and grow to become an authority in your industry. All this is

Three Things That Are Killing Your Email Marketing Success

Three Things That Are Killing Your Email Marketing Success

Do you feel like you put a lot of effort into your campaigns, but the results are not as good as you expected? Just like any other project, email marketing requires a few conditions to be successful. You can check