Email Marketing: How It Has Changed in the Last 40 years

Email Marketing: How It Has Changed in the Last 40 years

When you consider that it’s been 40 years since the first email blast was sent, it’s only natural that email marketing has evolved greatly. It went from what we now call “spam” to marketers striving to establish a genuine, meaningful

Do You Want to Be A Better Marketer? Think Like A Publisher

Do You Want to Be A Better Marketer? Think Like A Publisher

Gone are the days when marketing meant a self-oriented, one-way communication whose sole purpose was to shout out your best features. In the age of interactive communication, your customers are an essential part of your brand. Their real-time feedback, through

The No. 1 Secret to Higher Open Rates

The No. 1 Secret to Higher Open Rates

Marketers can’t stop thinking about them. Before hitting the “Send” button of a new campaign, they wonder how high the rates are going to be. When studying the campaign reports, it’s the first thing they look at. Open rates –