How to Strengthen Your Brand Through Email Marketing

How to Strengthen Your Brand Through Email Marketing

Digital marketing offers companies multiple ways to build their brand. Websites, blogs, and the variety of social media channels are all tremendous platforms to showcase products, services and people. While the purpose shouldn’t focus on self-promotion, any business can take

Top 3 Tools Any Email Marketer Should Use

Top 3 Tools Any Email Marketer Should Use

How is your email marketing performing? We hope you’re getting great results! We know that many business owners who use this form of communication feel like there is room for improvement. If you are one of them, we gathered the

“Should I do this?” Take Risks with the Right Things!

“Should I do this?” Take Risks with the Right Things!

Like any type of creative writing, putting together a marketing email involves a little bit of risk. You may have an idea that could leverage your brand, but scares you by how different it is from anything else you’ve done

Three Things That Are Killing Your Email Marketing Success

Three Things That Are Killing Your Email Marketing Success

Do you feel like you put a lot of effort into your campaigns, but the results are not as good as you expected? Just like any other project, email marketing requires a few conditions to be successful. You can check

This Is How Much Generation Z Cares About Your Email Marketing

This Is How Much Generation Z Cares About Your Email Marketing

There are countless studies and articles about Millennials and their shopping behavior, and it seems like marketers have identified the best ways to appeal to their tastes. But there is a new generation that’s catching our attention, because it has

Five Things That Will Ruin Your Marketing Emails

Five Things That Will Ruin Your Marketing Emails

Writing good marketing emails is a craft mastered by few. Most of us are constantly working on improving our copy and strategies, and we know how much effort it takes to create a successful campaign. Sometimes, we might find the

Three Ways to Grow Customer Loyalty Through Your Email Marketing

Three Ways to Grow Customer Loyalty Through Your Email Marketing

They say the hardest thing is not to get to the top, but to stay there. This principle applies to email marketing, too: growing your email list is a goal worth pursuing, but more important than that is to keep

2017 Email Stats You Can’t Miss If You Are A Marketer

2017 Email Stats You Can’t Miss If You Are A Marketer

Photo by rawpixel.com on Unsplash We love email for how easy it is to use and how effectively it delivers our messages. In 2017, its revenue-driving power was once again confirmed, when email marketing registered more than 50 times its return on investment.

Why Do People Unsubscribe From Your Emails?

Why Do People Unsubscribe From Your Emails?

Photo by Farrel Nobel on Unsplash You’ve probably asked yourself many times why, in spite of the efforts you’re putting in your email marketing, some people unsubscribe from your emails. Sometimes, the reason has nothing to do with your strategy, and sometimes it