Why Promoting Yourself Less Is Better for Your Business

Why Promoting Yourself Less Is Better for Your Business

Email marketing remains the best way to reach your (potential) customers and sell your products and services. It is also an effective tool to boost your brand awareness and grow to become an authority in your industry. All this is

Authenticity Will Never Fall Out of Fashion

Authenticity Will Never Fall Out of Fashion

You can only pretend for so long before the mask falls off. Trying to be someone else might work for a little while, but it cannot sustain itself. That is why, in terms of values, authenticity is your brand’s most

Little Gestures That Go A Long Way With Your Subscribers

Little Gestures That Go A Long Way With Your Subscribers

We hope you’re seeing wonderful results from your email marketing, a practice that has proven its efficiency more than any other, in the last few years. We’ve talked extensively about what you can do to boost your outcomes – creating

Three Mistakes You Can’t Afford to Make in Your Email Marketing, in 2018

Three Mistakes You Can’t Afford to Make in Your Email Marketing, in 2018

With email marketing becoming such a significant part of businesses’ growth, paying attention to details will make all the difference for you this year. From your subject line to the design of your template and the way you word your

Five Email Marketing Trends for 2018

Five Email Marketing Trends for 2018

It’s been a great year for email marketing, and it’s going to be an even better one for the most popular and effective channel of marketing communication. As technology evolves, exciting opportunities are coming our way and it’s essential that

Why Visuals (and Email Validation) Determine the Success of Your Marketing Email

Why Visuals (and Email Validation) Determine the Success of Your Marketing Email

Psychologists decided a long time ago that it takes not more than seven seconds for a first impression to form. During those first seven seconds, what is it that you see in an email? That’s right: mostly visuals. As a

Five Tips to Improve Your Email Marketing Today

Five Tips to Improve Your Email Marketing Today

Email has become the main focus of most marketers, and 54% of them say their goal is to increase their engagement rate. How can businesses get to a satisfying level in terms of email marketing success? There are plenty of

Report: Businesses Are Planning to Prioritize Email Marketing in 2018

Report: Businesses Are Planning to Prioritize Email Marketing in 2018

Email marketing was the number one tool used by businesses to improve their brand in 2017, and it’s also the practice most of them are planning to prioritize in 2018, a recent report shows. The survey was conducted by email

Why Email List Segmentation Is So Important

Why Email List Segmentation Is So Important

We’re not breaking any news when we say that email list segmentation is important for marketers everywhere. It has been proven to boost open and click-through rates and considerably decrease unsubscribe rates. Businesses of all sizes are using segmentation to

7 Benefits of Email Marketing and the Obstacles You Can Avoid by Using an Email Checker

7 Benefits of Email Marketing and the Obstacles You Can Avoid by Using an Email Checker

Whether we are marketers or consumers, email marketing has become a significant part of our daily lives. It seems like every time we check our Inbox, there is at least one newsletter from a company that wants to pitch us