A/B Testing Email Campaigns: How to Get Started

A/B Testing Email Campaigns: How to Get Started

You can find many articles on this blog that will help you keep a clean email list and leverage your email marketing. However, we never wrote about A/B testing. So we invited our friends at Madrivo to share their knowledge

Top 3 Tools Any Email Marketer Should Use

Top 3 Tools Any Email Marketer Should Use

How is your email marketing performing? We hope you’re getting great results! Many business owners who use this form of communication feel like there is room for improvement. If you are one of them, we gathered the top 3 tools

Email Marketing Benchmarks: What You Need to Know Today

Email Marketing Benchmarks: What You Need to Know Today

“Information is power.” We’ve heard this quote – attributed to Sir Francis Bacon – countless times, because it encapsulates the most comprehensive definition of knowledge. In marketing, it can make the difference between success and failure. That’s why we like

Five Things That Will Ruin Your Marketing Emails

Five Things That Will Ruin Your Marketing Emails

Writing good marketing emails is a craft mastered by few. Most of us are constantly working on improving our copy and strategies, and we know how much effort it takes to create a successful campaign. Sometimes, we might find the

How to Use Social Media to Improve Your Email Content

How to Use Social Media to Improve Your Email Content

Photo by rawpixel.com on Unsplash We talk a lot about the efficiency of email marketing. After all, we are committed to email verification, which is a crucial extension of the former. Yes, email marketing is efficient, if you use a healthy email list

Why Do People Unsubscribe From Your Emails?

Why Do People Unsubscribe From Your Emails?

You’ve probably asked yourself many times why, in spite of the efforts you’re putting in your email marketing, some people unsubscribe from your emails. Sometimes, the reason has nothing to do with your strategy, and sometimes it does. Let’s look

One More Reason to Grow & Clean Your Email List: Facebook Has Declined in the U.S.

One More Reason to Grow & Clean Your Email List: Facebook Has Declined in the U.S.

If you needed one more reason to invest in email marketing, here it is: Facebook, the most popular social media platform, has declined in the U.S., for the first time since 2008. While Zuckerberg’s network remains a reliable marketing tool,

20 Quotes You Can Use in Your Email Marketing Strategy

20 Quotes You Can Use in Your Email Marketing Strategy

From ancient Chinese proverbs, to former Prime Minister of the United Kingdom Winston Churchill and entrepreneur Seth Godin, here are some of the most powerful quotes we came across recently. Use them in your email marketing strategy, implement them on

Why You Need to Take Your Email List Seriously

Why You Need to Take Your Email List Seriously

The short answer is: because your email list is your most important business asset. Your website, your social media, your outdoor marketing campaigns, your paid advertising – none of these surpass the efficiency your email marketing can have, today and

Six Rules for a Successful Newsletter

Six Rules for a Successful Newsletter

There are many articles on this topic, because everybody wants to write a great newsletter and receive a good response from their audience. While the advice may differ, according to each marketer’s experience, there are a few rules we all