Back to Basics: Email Marketing & Suppression

Get answers to questions you’re afraid to ask about email spam and compliance

Are you following the rules, or do you send and hope for the best?

No one wants to be called a spammer. But how can you be sure your emails are compliant? What does “consent” really mean? And what is a one-click unsubscribe?

Join Brian Minick from ZeroBounce and Tom Wozniak of OPTIZMO Technologies as they get back to the basics of email spam and answer questions about:

What qualifies as spam – and how to avoid it

Things to consider before cold emailing

Sales outreach vs. email marketing – and why both teams need to be in sync

Best practices for compliance, CAN-SPAM, and GDPR

The impact of seasonality on engagement

The email mistakes you should NEVER make