FREE WEBINAR SERIESPART 1
What They Really Mean and
How to Avoid Them
Spam complaints kill your sender reputation – but most senders don’t know why they happen.
In this first session, we cover what counts against your reputation as a spam complaint, how mailbox providers react, and what you can do to prevent them.
Key takeaways
What qualifies as a spam complaint – and why you’re getting them
When to worry about your spam complaint rate
Real-world examples of complaint triggers and how you can avoid them
A checklist to help your team prevent complaints in future campaigns
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Tackle common and advanced deliverability topics in our first-ever webinar series, Inbox Answers! Check out what’s coming up in our 7-part Q&A-friendly education sessions on how to reach the inbox and boost email success.
Luke Glasner
Director of Email Deliverabilityⓘ
Luke Glasner has been working in email marketing for 20 years. Currently, Luke is the Director of Email Deliverabilityⓘ at ZeroBounce, where he helps clients overcome challenges reaching the inbox. Prior to joining ZeroBounce, Luke worked as an independent consultant at Glasner Consulting for 15 years, with a focus on deliverability for the past decade, while continuing to explore his passion for email metrics and analysis.
At the Email Experience Council (eec, now part of ANA), Luke led the S.A.M.E. Project, an industry initiative aimed at the creation and adoption of industry standards for email metrics. The S.A.M.E. Project, launched in 2010, is currently used by ESPs worldwide to measure common email metrics. As an active member of Only Influencers, Luke volunteers on the OI Metrics Project and OI Diversity Committee. Luke Glasner earned his Master of Science in Integrated Marketing from New York University in 2011, with a concentration in Marketing Analytics.
Be first in line for the upcoming events in our series - hit register now to register and add them to your calendar!
Part 2
How to Read (and Fix) Your DMARC Record
November 13
1 PM EST • 30 mins
DMARC can be confusing – especially if your record is set to “reject,” sending your reports nowhere. We’ll walk through how to read a DMARC record line-by-line, troubleshoot common authentication issues, and set up a reporting path that actually helps you secure your emails.
Register nowPart 3
Live Deliverability Q&A with the Experts
December 9
1 PM EST • 30 mins
Do you have a deliverability question that we or Google haven’t answered? Don’t miss our open-format session dedicated to your questions. No slides, no fluff. Just real, expert email advice from the ZeroBounce deliverability team.
Register nowPart 4
Spot Red Flags Before You Get Blocked
January 22
1 PM EST • 30 mins
Open rates and click-throughs only tell half of your story. We’ll show you how to spot problems using bounce rate, identify spam traps, navigate complaint thresholds, and protect your domain reputation. Join this live walkthrough using real dashboards to learn how to monitor, identify, and act on issues before they escalate.
Part 5
February 19
1 PM EST • 30 mins
Are you using your primary business domain for all of your emails? You may be sabotaging your reputation. In this session, we’ll talk about why you should use subdomains in your email strategy and the steps required for you to get started with them.
Part 6
March 10
1 PM EST • 30 mins
Warmup isn’t just for new domains – it’s a powerful email strategy for enhancing deliverability, rebuilding reputations, and ensuring seamless platform transitions. But how does it all work? Join us as we bring our Deliverability Drop-In series to a close and explain how to warm up your domain, along with when to apply the process based on your specific goals.
Part 7
April 16
1 PM EST • 30 mins
Landing your business domain or IP on an email blacklist can damage your deliverability and sender reputation. But if it happens to you, it’s not the end of the road. Join this session to learn how to check for email blacklistings, navigate which listings actually matter, and receive step-by-step instructions to remove yourself and recover your reputation.
Part 2
How to Read (and Fix) Your DMARC Record
November 13
1 PM EST • 30 mins
DMARC can be confusing – especially if your record is set to “reject,” sending your reports nowhere. We’ll walk through how to read a DMARC record line-by-line, troubleshoot common authentication issues, and set up a reporting path that actually helps you secure your emails.
Register nowPart 3
Live Deliverability Q&A with the Experts
December 9
1 PM EST • 30 mins
Do you have a deliverability question that we or Google haven’t answered? Don’t miss our open-format session dedicated to your questions. No slides, no fluff. Just real, expert email advice from the ZeroBounce deliverability team.
Register nowPart 4
Spot Red Flags Before You Get Blocked
January 22
1 PM EST • 30 mins
Open rates and click-throughs only tell half of your story. We’ll show you how to spot problems using bounce rate, identify spam traps, navigate complaint thresholds, and protect your domain reputation. Join this live walkthrough using real dashboards to learn how to monitor, identify, and act on issues before they escalate.
Part 5
February 19
1 PM EST • 30 mins
Are you using your primary business domain for all of your emails? You may be sabotaging your reputation. In this session, we’ll talk about why you should use subdomains in your email strategy and the steps required for you to get started with them.
Part 6
March 10
1 PM EST • 30 mins
Warmup isn’t just for new domains – it’s a powerful email strategy for enhancing deliverability, rebuilding reputations, and ensuring seamless platform transitions. But how does it all work? Join us as we bring our Deliverability Drop-In series to a close and explain how to warm up your domain, along with when to apply the process based on your specific goals.
Part 7
April 16
1 PM EST • 30 mins
Landing your business domain or IP on an email blacklist can damage your deliverability and sender reputation. But if it happens to you, it’s not the end of the road. Join this session to learn how to check for email blacklistings, navigate which listings actually matter, and receive step-by-step instructions to remove yourself and recover your reputation.
Yes, each session is free for anyone to attend.
