Email Marketing and Deliverability Terms

  1.  

    A Record: What is an A Record?

    An A-Record (Address Record) is a type of DNS Record that maps a domain name (ex: www.zerobounce.net) to the IPV4 address of a computer or series of computers to establish a conection.

    When you type in a domain name like www.zerobounce.net, your computer connects to a DNS server

  2.  

    Abuse Emails: What are Abuse Emails?

    Abuse emails are email addresses that belong to people or organizations who mark many of the emails they receive as SPAM. Abuse emails are also referred to as "complainer" emails, because marking an email as SPAM is regarded as a complaint about the sender, for sending unsolicited emails.

    If a sender gets enough complaints, ISPs will place the senders address into a blacklist, which marks all emails sent by the offending sender as junk mail for all their customers. Often, ISPs will share their blacklists with blacklist providers, which other ISPs use to identify SPAMMERS not int their blacklist.

  3.  

    ARIN: What is an ARIN Record?

    ARIN (American Registry of Internet Numbers) is an organization that manages the distribution of internet numbers including: IPV4, IPV6. Their registry (WHOIS) is used to identify the owners of IP addresses.

  4.  

    Blacklist: What is an email blacklist?

    A blacklist, in terms of email, is a database of IP Addresses and domains that are determined to be sending SPAM. There are many email blacklist databases on the internet, and are maintained by Blacklist Providers.

    Many ISPs (Internet Service Providers) work with blacklist providers to help them identify spammers and may block your emails if they find your IP Address or domain in a blacklist database.

  5.  

    Blacklist Providers: What are Blacklist Providers and what to they do?

    A blacklist provider is an organization that identifies known domains that send spam and/or hosting and distributing malicious content.

    The blacklist provider then aggregates this infomation and makes it publically accessible so other organizations are aware of the offending domains.

  6.  

    Catch-All: What is a Catch-All email?

    A Catch-All email address is an email address set per domain that receives all emails sent to that domain that does not have a recipient.

    For example: If an email is sent to a domain and that the recipient email is misspelled, deleted, or if there is no email address created, those emails will be put into the catch-all inbox.

  7.  

    CDN: What is a Content distribution Network?

    A CDN or Content Distribution Network is used to help speed up content deliverability by creating a copy of content in different locations.

    When a user visits a website, the CDN will provide content that is closest to the user geographically to deliver the content quickly.

  8.  

    C-Name: What is a CNAME?

    A CNAME, or canonical name, is a resource record for the DNS (Domain Name System). A CNAME maps or points a request for a domain to another CNAME which must be another domain name.

  9.  

    DKIM: What is DKIM (Domain KEYS)?

    DKIM stands for Domain Keys Indentified Mail.

    DKIM uses cryptographic signatures not visible to those sending and receiving emails but are used to authenticate email messages.

    Cryptographic keys consist of public and private keys. The private key is used to decrypt the public key so if the public key is sucessfully decrypted, the receiver of the email is able to verify that the email comes from the sender and has not been altered.

    Learn more about DKIM here.

    Want to generate a DKIM record? Check out our DKIM generator!

  10. DMARC: What is DMARC?

    DMARC stands for Domain Message Authentication Reporting and Conformance

    DMARC is a email authentication and reporting policy that uses SPF and DKIM to authenticate emails being received by a domain.

    Learn more about DMARC here.

    Want to generate a DMARC policy? Check out our DMARC generator!

  11.  

    DNS: What is DNS?

    Domain Name System (DNS) - is used to associate IP (IPV4 and IPV6) address to domain names such as www.google.com or www.zerobounce.net

  12.  

    DNS Server: What is a DNS Server?

    A DNS Server is a server (a computer that serves a resource) on the internet that holds a database of IP addresses and the domain names associated with the IP addresses.

  13.  

    DNSSEC: What is DNSSEC?

    DNSSEC stands for Domain Name System Secturity Extentions. DNSSEC is a suite of IETF (Internet Engineering Task force) specifications that help authenticate requests and responses on the internet.

    DNSEC was designed to make sure users visiting a website is being routed the right content from the approriate IP, not a malicious site designed to steal personal information.

  14.  

    DNSBL: What is a DNSBL

    DNSBL stands for Domain Name System Blacklist. A DNSBL is basically a list of domain names and IPs used by web administrators to block spam

  15.  

    Domain Name: What is a domain name?

    A Domain name is a series of letters and numbers that is associated to an IP Address. When you type in a domain name into your browser, you send a request to a DNS Server that routes your request to the IP address of the website you are trying to reach.

    An domain name is broken up into three parts: Sub Domain, Domain and the Top Level Domain. For example, in the domain name: www.zerobounce.net, www is the sub domain, zerobounce is the domain, and net is the top level domain.

  16.  

    Email: What is an Email?

    Email stands for "Electronic Mail". Email is a message sent from an electronic devices to another electronic device. The first email sent was sent in 1971 by Ray Tomilson using ARPANET.

  17.  

    Email Spoofing: What is email spoofing?

    Email spoofing is a teqnique used by spammers and scammers to mislead the email recipient into thinking an email is from a different sender, usually a sender that the user will trust. It is a malicious practice often used in phishing and email spam.

  18.  

    Email Validation: What is Email Validation?

    Email Validation is the process of making sure an email addresses exist, is not a spam trap or an abuse email address

    The purpose of Email Validation is to help senders from not being flagged as spammers and to improve deliverability

  19.  

    ESP: What is an ESP?

    An ESP (Email Service Provider). Is a company or organization that provides email services. ESPs do not provide email addresses and help users receive emails but rather help marketers send mass emails on their behalf. Examples of ESPs are MailChimp, AWeber and

  20.  

    Feedback Loop (FBL): What is an (email) Feedback Loop?

    Email Feedback Loops, also called, Compliant Loops, is an inter-oranizational form of feedback where mailbox providers will relay complaints back to the sender

    Marketers and ESPs(Email Service Providers) use feedback loops to monitor complaints and handle unscubscribes through a method called listwashing

  21.  

    IMAP: What is IMAP?

    IMAP stands for Internet Managed Access Protocol. It is the process of reading email messages off of a server vs POP3 where it is downloaded and then erased from the server once it is fetched.

  22.  

    Inactive Email Address: What is an Inactive Email Address?

    There are several definitions for inactive email addresses. 1. An email address which has become deactivated but does not alert the sender 2. Am email address that exists but is no longer being used. 3. An email address that is no longer opening emails or not registering as opening email because image loading is disabled.

  23.  

    IP Address: What is an IP Address?

    IP stands for Internet Protocol, and an IP Address is a numberical label like that in IPV4 or alpha numerical label like that in IPV6 that is assigned to each device connected to a network which is used for communication.

  24.  

    IPV4: What is IPV4?

    IPV4 or Internet Protocal Version 4, consists of a 32bit identification label that is assigned to each device on a network.

    IPV4 consists of four 8 bit values seperated by a dot ".", typically the 8 bit values are expressed by numbers ranging from 0 to 255.

    Example: (127.0.0.1), 127.0.0.1 is a loopback address in IPV4. It is also called "localhost"

  25.  

    IPV6: What is IPV6?

    IPV6 or Internet Protocal Version 6 is the newest Internet Protocol which is slated to replace IPV4 because the number of addresses IPV4 can handle are starting to be exhausted. IPV4 can only handle 4,294,967,296 vs IPV6 which can handle 3.4×10^38 addresses, which is far more.

    An IPV6 address consists of 128bit identification number vs IPV4 at only 32bit

    Example IPV6 address:2001:0db8:0000:0000:0000:8a2e:0370:7334

    Example: (::1), ::1 is the loopback address in IPV6 or localhost

  26.  

    ISP: What is an ISP?

    An ISP, or Internet Service Provider, is an organiation that provides access to the internet.

  27.  

    Listwashing: What is listwashing

    Listwashing is the process of removing email addresses and / or phone numbers from a list due to a compliant or unsubscribe.

  28.  

    MX Record: What is an MX Record?

    An MX Record, or Mail Exchanger Record, is a record that specifies which server is handling emails for a specific domain or domains.

  29.  

    NS Record: What is an NS Record?

    NS Record or Name Server Record, defines which DNS Server is authorative for that particular domain. Domains can have multiple NS records, to help identify primary and backup name servers

  30.  

    Open Mail Relay: What is open mail relay?

    Open Mail Relay is a type of SMTP server. SMTP stands for Simple Mail Transfer Protocol.

    Open Mail Relay allowed anyone to send email without the restiction of having originated from known users. Because of this, it was heavily abused by spammers.

  31.  

    PHISHING: What is PHISHING?

    PHISHING is a deceptive practice of sending fraudulent emails with the intent of stealing personal data such as names, addresses, phone numbers, and credit card numbers.

  32.  

    POP3: What is POP3?

    POP3 stands for Post Office Protocol 3. It is an email protocol that allows users to receive email messages by downloading it from the server. Once downloaded, the messages are typically deleted from the server, unlike IMAP where messages are read from the server but not downloaded and deleted once the message is read.

  33.  

    Preheader: What is an Email PreHeader?

    An email preheader is text at the very beginning of en email which will be displayed in the subject line. In HTML emails, if a preheader is not used, a sender runs the risk of showing unintended text in the email snippet next to the subject line.

  34.  

    PTR Record: What is a PTR Record?

    PTR Records are a form of email authentication where the receiving server checks if the server name is associated with the IP address of the sender.

  35.  

    RBL: What is an RBL?

    RBL stands for Real-time Black list. The terms is used interchangechably with DNSBL

  36.  

    Sender Score: What is an email sender score?

    An email sender score is a reputation score for email senders. Think of a sender score like a credit score.

    Sender scores are maintained by www.senderscore.org / returnpath

  37.  

    SPAM: What is SPAM?

    Spam, also called Junk email, is unsolicited mail, often sent in bulk to generate sales, commit fraud, steal user information (phishing),or send malicious software

  38.  

    Spammer: What is a spammer?

    A Spammer is an organization that sends unsolicited emails.

  39.  

    Spam Traps: What is a spam trap?

    Spam Traps are email addresses used by ISPs and blacklist providers to catch spammers, web content scrapers into collecting and sending unsolicited emails. Any email sender who sends to a spam trap would then be labeled as an email spammer.

    Click here to learn more about Spam traps.

  40.  

    SPF: What is SPF?

    The Sender Policy Framework (SPF) is one of the authentication methods used to prevent email spoofing, a technique used by spammers and phishers/scammers to trick email recipients into thinking that an email is coming from a different, often trusted source.

  41.  

    TLD: What is a TLD?

    TLD stands for Top Level Domain. The Top Level domain is the last part of a domain. For example: www.zerobounce.com,

  42.  

    White List (email): What is a White List?

    An email whitelist is list of email addresses that are added to an "approved senders list".

  43.  

    WHOIS: What is a WHOIS?

    WHOIS is a protocol for retrieving information from databases that store internet resources such as: domain names, IP addresses, and automous systems. The WHOIS protocol was drafted by Internet Society in RFC 3912

  1.  

    What is an A Record?

    An A-Record (Address Record) is a type of DNS Record that maps a domain name (ex: www.zerobounce.net) to the IPV4 address of a computer or series of computers to establish a conection.

    When you type in a domain name like www.zerobounce.net, your computer connects to a DNS server

  2.  

    Abuse Emails: What are Abuse Emails?

    Abuse emails are email addresses that belong to people or organizations who mark many of the emails they receive as SPAM. Abuse emails are also referred to as "complainer" emails, because marking an email as SPAM is regarded as a complaint about the sender, for sending unsolicited emails.

    If a sender gets enough complaints, ISPs will place the senders address into a blacklist, which marks all emails sent by the offending sender as junk mail for all their customers. Often, ISPs will share their blacklists with blacklist providers, which other ISPs use to identify SPAMMERS not int their blacklist.

  3.  

    ARIN Record

    ARIN (American Registry of Internet Numbers) is an organization that manages the distribution of internet numbers including: IPV4, IPV6. Their registry (WHOIS) is used to identify the owners of IP addresses.

  4.  

    Blacklist

    A blacklist, in terms of email, is a database of IP Addresses and domains that are determined to be sending SPAM. There are many email blacklist databases on the internet, and are maintained by Blacklist Providers.

    Many ISPs (Internet Service Providers) work with blacklist providers to help them identify spammers and may block your emails if they find your IP Address or domain in a blacklist database.

  5.  

    Blacklist Providers

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  6.  

    Catch-All

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  7.  

    CDN

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  8.  

    C-Name

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  9.  

    DKIM

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  10. DMARC

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  11.  

    DNS

    Domain Name System (DNS) - is used to associate IP (IPV4 and IPV6) address to domain names such as www.google.com or www.zerobounce.net

  12.  

    DNS Server

    A DNS Server is a server (a computer that serves a resource) on the internet that holds a database of IP addresses and the domain names associated with the IP addresses.

  13.  

    DNS SEC

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  14.  

    DNS BL

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  15.  

    Domain Name

    A Domain name is a series of letters and numbers that is associated to an IP Address. When you type in a domain name into your browser, you send a request to a DNS Server that routes your request to the IP address of the website you are trying to reach.

    An domain name is broken up into three parts: Sub Domain, Domain and the Top Level Domain. For example, in the domain name: www.zerobounce.net, www is the sub domain, zerobounce is the domain, and net is the top level domain.

  16.  

    What is an Email?

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  17.  

    Email Spoofing

    Email spoofing is a teqnique used by spammers and scammers to mislead the email recipient into thinking an email is from a different sender, usually a sender that the user will trust. It is a malicious practice often used in phishing and email spam.

  18.  

    ESP

    An ESP (Email Service Provider). Is a company or organization that provides email services. ESPs do not provide email addresses and help users receive emails but rather help marketers send mass emails on their behalf. Examples of ESPs are MailChimp, AWeber and

  19.  

    What is a Feedback Loop?

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  20.  

    What is IMAP?

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  21.  

    What is an Inactive Email Address?

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  22.  

    What is an IP Address?

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  23.  

    IP Address

    An IP address or Internet Protocol adddress is a series of numbers or numbers and letters assigned to computers connected to a network.

  24.  

    IPV4

    192.168.1.1

  25.  

    IPV6

    2001:0db8:0000:0000:0000:8a2e:0370:7334

  26.  

    ISP

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  27.  

    MX Record

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  28.  

    NS Record

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  29.  

    Omnivore

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  30.  

    Open Relay

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  31.  

    What is PHISHING?

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  32.  

    What is POP3?

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  33.  

    Preheader

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  34.  

    PTR Record

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  35.  

    RBL

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  36.  

    Sender Score

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  37.  

    SPAM

    Spam, also called Junk email, is unsolicited mail, often sent in bulk to generate sales, commit fraud, steal user information (phishing),or send malicious software

  38.  

    SPAMMER

    A Spammer is an organization that sends unsolicited emails.

  39.  

    Spam Traps

    Spam Traps are email addresses used by ISPs and blacklist providers to catch spammers, web content scrapers into collecting and sending unsolicited emails. Any email sender who sends to a spam trap would then be labeled as an email spammer.

    Click here to learn more about Spam traps.

  40.  

    SPF

    The Sender Policy Framework (SPF) is one of the authentication methods used to prevent email spoofing, a technique used by spammers and phishers/scammers to trick email recipients into thinking that an email is coming from a different, often trusted source.

  41.  

    Subject Line

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  42.  

    TLD, Top Level Domain

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  43.  

    Validation

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  44.  

    What is a White List?

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  45.  

    What is a WHOIS Record?

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