EMAIL VALIDATION INTEGRATION FOR MAILCHIMP

The MailChimp integration service at ZeroBounce allows users to import email addresses from their audiences in MailChimp, utilize our services to validate those emails, and then export the validation results back to MailChimp.

When importing an audience from MailChimp to ZeroBounce using the integration service, only the email address information in the MailChimp audience will be imported. Also, the subscriber’s status in your MailChimp audience needs to be “subscribed”. We do not import any subscribers with statuses of “unsubscribed”, “cleaned”, or “pending”.

Only the audiences imported from MailChimp will be able to export the validation results back to MailChimp. When exporting the validation results, instead of creating a new audience at MailChimp, we only tag each subscriber in the audience using the validation results. Seven tag names based on the validation status are used. They are ZB_Valid, ZB_Invalid, ZB_Abuse, ZB_Spamtrap, ZB_DoNotMail, ZB_Unknow, and ZB_CatchAll. We recommend filtering your MailChimp audience by tag name ZB_Valid only before sending out your campaign.

To use this integration service, you need a valid MailChimp account first. You will be prompted to enter your MailChimp Username and Password when you use the service. We integrated our platform with MailChimp using OAuth2 for authorization. OAuth2 is a secure process that allows our application to access MailChimp without passing user credentials. As your security is our priority at ZeroBounce, we do not store your MailChimp Username and Password; the access token issued by MailChimp will be destroyed after you close the browser or log off from our website.

The following is an example on how to use the MailChimp integration service.

Prerequisites

You must have a valid MailChimp account with appropriate access to your Contacts and Lists.

MailChimp lists page

• Step 1
  Go to https://www.zerobounce.net/members/signin and sign in with your ZeroBounce account. After that go on the menu on left and click Integrations.
  
  

  ZeroBounce Dashboard

  
  
• Step 2
  On the Integrations page select MailChimp from the Integration List. It is on our Official panel.
  
  

  ZeroBounce Integrations Dashboard

  
  
• Step 3
  Click Connect to redirect to MailChimp's authentication site.
  
  

  Redirect pop-up modal

  
  
• Step 4
  On the MailChimp Sign In page you will enter your MailChimp email address and password to login.
  
  

  MailChimp login page

  
  
• Step 5
  Once you enter your username and password and hit login you may be asked to Allow access. Simply click on Allow.
  
  

  Allow Access

  
  
• Step 6
  Once you have authorized access ZeroBounce will gather all of your email addresses for the account you selected during the authorization process.
  
  Choose one or more lists to validate/score. Click the validate or score button to start the process. Depending on how many emails you have to process it could take a few minutes to pull the lists and add them to our processing queue.
  
  Note: The results of the validation and scoring are automatically exported to the integration they originated from.
  
  

  After successful integration, you will be able to view your lists in your ZeroBounce Dashboard.

  
  

  Validation Pop-up
  
  On validate you will be presented with a popup with two options that can assist your validation process:
  

  • Scoring - an optional service that helps identify catch-all addresses that are likely to be valid by detecting recent email activity.
  • ZeroBounce Activity Data - uses interaction data to identify emails that have been opened, clicked, forwarded, or unsubscribed. The matching process is performed in-house through ZeroBounce's infrastructure, and your data is not transferred or shared with any third parties.
  
  
• Step 7
  You will be taken to the Email ValidationⓘA process that determines if an email address uses valid syntax, exists on a given domain, and is configured to receive incoming email messages Results page which will show the list you selected in queue.
  
  

  Email Validation results page

  
  
• Step 8
  Once your list has completed processing you should receive an email notification and you will see that the Download button will appear.
  Note: The results of the validation and scoring are automatically exported to the integration they originated from.
  
  

  Status: Completed

  
  
• Step 9
  When you export your contacts, you'll find the following tags included in the exported file:
  
  • ZB_Status
  • ZB_SubStatus
  • ZB_Validation_Timestamp
  • ZB_Score
  • ZB_Scoring_Timestamp
  • ZB_Last_Known_Activity
  
  The following tags will be automatically created in your integration with the first automatically validation/scoring results export
  
  These tags are essential for maintaining up-to-date and accurate contact information, allowing for better management and engagement with your contacts.
  
  

  Essential tags for maintaining up-to-date and accurate contact information

  
  
• Step 10
  Results Mapping simplifies data management by allowing you to customize the names of validation or scoring result fields/tags when exporting to integrations, ensuring consistency.
  
  

  Results Mapping window

  
  

Auto-validation and auto-scoring

With this feature, you’re able to validate and score any new contact added to your list automatically." To do so, you must establish an integration with one of the compatible platforms. After doing this, select Integrations from the menu and select your integration. Once you’re there, go to the Real-Time Validation section, where you can toggle both auto-validation and auto-scoring ON.

With auto-validation enabled, ZeroBounce will validate your new contacts automatically once added to your integration, ensuring they are valid and deliverable. With auto-scoring enabled, each new contact will also receive a quality score automatically, providing insight into their potential engagement and overall contact quality.

Mailchimp does not support automatic validation for bulk contact imports. You'll need to add single contacts in order to use the auto validation feature.

NOTE:

There is also the possibility to share your contacts between integrations, schedule scoring and validation or monitor your contacts to validate any new contact automatically. To learn more about this, check out this dedicated page: Integrations Contacts Monitoring, Scheduling and Sharing.