Inbox placement testⓘ provides simple, 3-step inbox vs. spam folder testing. Just send your campaign to our list of generated testing email addresses and get a complete summary of where your emails land.
Pre-send email testing allows us to examine your email content and deliverability while providing you with detailed email performance diagnostics.
Don’t leave your email performance to chance. Get help with enhancing email inbox placement. Test your inbox placement and optimize your next email campaign for success.
If you’re unsure why you need email deliverabilityⓘ testing, the answer is simple.
You can’t improve your email ROI if your customers don’t see your emails.
Inbox placement monitoring and testing help you track how your email campaign will perform before you click send. Your next test also includes these benefits:
Did your email campaign go to the inbox or the spam folder? Worse yet, are your emails going missing?
Inbox placement tests provide you with email performance diagnostics. You’ll be able to identify critical issues with the email itself and even potential issues with your email server configuration (making inbox placement and email server testing an ideal pairing).
There’s zero risk with pre-send email testing, and you’ll get a full breakdown of inbox vs. spam placement based on the email provider and spam engine.
Build your email in Mailchimp, AWeber, Constant Contact, or any other email service provider (ESP). Using real email content is essential for accurate email deliverabilityⓘ testing.
While our inbox placement tools will help with email campaign optimizationⓘ, you need to know what affects your email’s inbox placement. Here are a few critical elements to keep in mind:
When your email meets a spam engine, your content is put to the test.
Email and internet service providers need to do their job of looking out for low-quality, spammy email content. If you take a look at the average spam folder, you’ll find emails with apparent spam content. How can you tell?
While you know that your emails are legitimate, ensure that you’re not making mistakes that cause spam engines to think otherwise.
An email header can tell you a lot about an email’s true nature. They contain from, to, reply-to addresses, SPF, DKIM signatures, and more. ESPs use this data to ensure the legitimacy of the email.
When there are errors or things don’t match up, you look like a spammer.
Your subscribers should want to read your emails. Therefore, your email open rates and clickthrough rates tell ESPs a lot about your email content.
However, if you have critically low open or click rates, high unsubscribe rates, or spam complaints, it will affect your inbox placement. ESPs take these as signs that you’re sending irrelevant emails and will automatically mark you as spam.
All of the above will impact your company’s sender reputation. Sender reputation is a score provided by ISPs that dictates your trustworthiness as a sender.
Factors that include sender reputation (and your inbox placement rate):
Clean your list
Real-time API
Authenticate
Avoid spam triggers
Spam complaint rate
Sender reputationA significant factor influencing your inbox placement and email sender reputation is your bounce rate. The primary cause of a bounced email is an invalid email address.
Use email validationⓘ to clean your email list and identify invalid email addresses. After you delete those expired or fake emails, upload your clean list to your ESP. You’ll be able to send your email campaigns while keeping your email bounce rateⓘ below the recommended rate of 2%.
A significant factor influencing your inbox placement and email sender reputation is your bounce rate. The primary cause of a bounced email is an invalid email address.
Use email validationⓘ to clean your email list and identify invalid email addresses. After you delete those expired or fake emails, upload your clean list to your ESP. You’ll be able to send your email campaigns while keeping your email bounce rateⓘ below the recommended rate of 2%.
Enhancing email inbox placement is easy with inbox placement testing. Create your free ZeroBounce account today and get immediate access to these monthly benefits
1 inbox placement test1 email server test100 credits (for email validation and Scoring)1 Blacklist MonitorAn inbox placement test provides an email delivery analysis of how global email service providers classify your emails. Your diagnosis will explain which email providers and their corresponding spam engines place your emails in the inbox vs. the spam folder.
Get one free inbox placement testⓘ monthly
Plus - get these additional free monthly benefits
