How to Build Smarter Lead Scoring Models

Validate, Prioritize, and Nurture High-Quality Leads

Do you treat all of your leads the same – blasting campaigns that chase volume instead of quality?

Not every lead is ready to buy. Some aren’t a fit, and many of your emails aren’t even real. Without a way to separate high-quality leads from the rest, you waste ad spend, send unfocused campaigns, and miss revenue opportunities.

That’s where your lead scoring model comes in.

In this 60-minute team-up between ZeroBounce, Mavlers, and HubSpot, you’ll learn how to:

Clean your database and eliminate fake contacts so every lead is real and deliverable

Build a scalable scoring system in HubSpot to identify and prioritize the best leads

Source high-quality leads with dependable strategies

Make lead scoringⓘ an ongoing part of your strategy to keep your pipeline strong throughout the year