The Cure for Your Click Rates

Better Engagement for Better Deliverability

Your click rates don’t need a band-aid.

They need a cure.

In this on-demand webinar, three email pros share proven prescriptions to revive sluggish click-through rates:

Emily Ryan, Co-Founder of Westfield Creative, shows how to write can’t-miss copy and design thumb-stopping layouts.

Jocelyn Hardy, Mailchimp’s Academy builder and webinar host, reveals in-app tactics that boost engagement without bloating your send schedule.

Brian Minick, COO of ZeroBounce, explains why healthy lists are the backbone of deliverability — and how quick validation keeps you in the inbox.

Walk away with fresh, actionable strategies you can deploy the same day.

Key Takeaways:

Diagnose the real reasons readers ignore your links.

Craft subject lines and preheaders that win the click battle.

Use segmentation, dynamic content, and send-time optimization to lift engagement up to 30%.

Combine Mailchimp features—tags, journeys, product feeds—for painless personalization.

Validate addresses with ZeroBounce to slash bounces and protect sender reputation.

Measure success: CTR, CTOR, and the hidden deliverability metrics that matter.

Hosted by three seasoned email pros

Brian Minick

ZeroBounce, COO

Brian has 15+ years of experience in Tech and Marketing and is passionate about helping companies reach the inbox. Brian is a regular guest speaker at industry events and often shares his insights in publications such as Inc. and Entrepreneur.

He’s led ZeroBounce in its goal to lead the email validationⓘ and deliverability industry. The company has helped 500,000+ companies worldwide, from small business startups to global enterprises, including Amazon, Netflix, and Sephora.

Emily Ryan

Co-Founder of Westfield Creative

As one of the top Mailchimp Partner Agencies in the world, Emily is an email marketer and co-founder of email marketing agency, Westfield Creative, based outside of Chicago.

Her work in email has been featured in the WSJ, Inc. Magazine, Entrepreneur.com, Really Good Emails, the Mailchimp blog and more, where she often writes about simplifying your email marketing (and making it more fun!). She has worked with hundreds of brands over the last 10 years such as Sparkling Ice, Columbia University, Postable, Orangina, the Atlanta Beltline, the Arizona Super Bowl Committee and many small businesses.

She also writes a popular weekly email called 9 Things.

Emily has 3 kids and you can find her on Instagram Stories daily, @emilyryanlikes.

Jocelyn Hardy

Academy Builder & Webinar Host at Mailchimp

With over 15 years of experience at Mailchimp, Jocelyn Hardy brings a wealth of knowledge to her role as a Learning and Development Partner. Jocelyn's journey began in product support in 2010, where she immersed herself in the intricacies of email marketing and deliverability. This foundation paved her way into Marketing, where she has championed partner education, notably as part of the team that launched Mailchimp Academy in 2020. Today, Jocelyn leads Mailchimp Academy's Partner Readiness workshops and plays a crucial role in shaping content strategy, ensuring Mailchimp's service partners are equipped with the insights and skills they need to thrive.