ZeroBounce Insights Studio
Editorial hub for original research on email, digital culture, and the way we work.
Jump to the reportsThe ZeroBounce Insights Studio brings you original research on work, technology, and culture – and sheds light on how people connect and build relationships online. Explore our studies and see what the data says about the way we communicate today.
Inside the Insights Studio
The Insights Studio is home to our most in-depth research. Here, we explore how email and other digital tools affect the way people work and stay connected. Our growing library of studies looks at real-world trends to understand how digital communication intersects with culture, work, and everyday life.
Here you’ll find:
- Original surveys and data from thousands of respondents revealing how communication habits are evolving.
- Research reports examining email, productivity, and workplace trends.
- Analyses of digital behavior linking everyday habits to broader patterns in culture and business.
Together, these studies offer a clearer picture of how people communicate today – and where those habits may be heading.
Why we publish these insights
The Insights Studio is driven by our curiosity about how people work and live today.
Some of our studies zoom in to examine how professionals use email, AI, and other digital tools in their day-to-day work. Others zoom out and look at broader changes in workplace culture and digital behavior.
In both cases, the goal is the same: to understand not just what people do, but why those habits are changing.
Our team combines original research with clear analysis to create resources that:
- Give curious readers a clearer view of the current zeitgeist
- Help marketers adapt to evolving online behaviors
- Support business leaders navigating new workplace realities
To ensure transparency, each report includes a full methodology section explaining how we collected and analyzed the data. As the Insights Studio grows, each study adds another layer to our understanding of the cultural forces influencing modern work.
Our research has been covered by
Read our reports
The Out-of-Office Illusion: What Our Email Habits Reveal About Work Culture
Are you among the 71% of workers who check email on vacation? New data shows how pressure, habit, and fear are part of modern work – and keep people glued to the inbox even when they’re “off.”
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The Top 10 Email Buzzwords – Based on 1 Million+ Real Emails
We analyzed 1M+ business emails to uncover the most overused phrases in the inbox. From “Hope this email finds you well” to “Just circling back,” here’s what people can’t stop writing – and why it matters.
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When AI Sends the Layoff Email: Is Automation Killing Compassion at Work?
As layoffs loom large and ChatGPT drafts our emails, one question looms even larger: Is workplace communication losing its humanity? ZeroBounce surveyed 1,000 U.S. professionals to understand just how common AI-assisted emails have become, even during performance reviews and terminations.
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Inbox Exhausted: What Email Habits and OOO Messages Reveal About Burnout Culture
We surveyed 1,000 American workers to uncover how email reveals stress and burnout – from dodging “ASAP” subject lines to writing passive-aggressive OOO replies. The inbox is a reflection of modern workplace pressure.
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The Gen Z at Work Report: How They Use Email (and What Makes Them Happy)
Nearly 1,400 Gen Zers reveal how they manage email at work and what keeps them motivated on the job. This report offers a snapshot of the newest generation shaping workplace culture and communication.
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Email Statistics Report: Get Consumer Behavioral Insights
Based on a survey of more than 1,000 consumers, this report breaks down the state of email in 2026: how people use it, what challenges they face, and where opportunities lie. See how email habits are changing and what those changes mean for communication today.
Read the report![[object Object], Report: How Fast Your Data Goes Bad](/cdn-cgi/image/fit=scale-down,format=auto,quality=75,width=640,metadata=none/assets_next/insights-studio/email_decay_thumbnail-new.webp)
Email List Decayⓘ Report: How Fast Your Data Goes Bad
Based on fresh ZeroBounce data, this study shows how quickly email lists deteriorate – and why nearly a third of your contacts may already be invalid, outdated, or inactive. The report also highlights what’s driving this decay and how you can protect your list from costly erosion.
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