Editorial hub for original research on email, digital culture, and the way we work.
Jump to the reportsDigital communication is a mirror of how people connect, collaborate, and build relationships online. The ZeroBounce Insights Studio brings together original research that explores the dynamics of technology, work, and culture – always grounded in fresh data and clear takeaways.
The Insights Studio is home to our most in-depth, research-driven work. It’s a growing library of studies and insight capturing how digital communication intersects with culture, work, and everyday life.
Here you’ll find:
Together, these studies highlight patterns, behaviors, and stories that define how we connect in a digital world.
ZeroBounce has always been about making email work better for everyone. The Insights Studio continues that mission, and helps make sense of digital communication as technology, culture, and work keep evolving.
By combining research with clear commentary, we create resources that:
Each study contributes to a body of knowledge designed to make email – and the work we do through it – smarter and more human.
CASE STUDY
The Top 10 Email Buzzwords – Based on 1 Million+ Real Emails
We analyzed 1M+ business emails to uncover the most overused phrases in the inbox. From “Happy Monday” to “Just circling back,” here’s what people can’t stop writing – and why it matters.
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CASE STUDY
When AI Sends the Layoff Email: Is Automation Killing Compassion at Work?
As layoffs loom large and ChatGPT drafts our emails, one question looms even larger: Is workplace communication losing its humanity? ZeroBounce surveyed 1,000 U.S. professionals to understand just how common AI-assisted emails have become, even during performance reviews and terminations.
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CASE STUDY
Inbox Exhausted: What Email Habits and OOO Messages Reveal About Burnout Culture
We surveyed 1,000 American workers to uncover how email reveals stress and burnout – from dodging “ASAP” subject lines to writing passive-aggressive OOO replies. The inbox is a reflection of modern workplace pressure.
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CASE STUDY
The Gen Z at Work Report: How They Use Email (and What Makes Them Happy)
Nearly 1,400 Gen Zers reveal how they manage email at work and what keeps them motivated on the job. This report offers a snapshot of the newest generation shaping workplace culture and communication.
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CASE STUDY
Email Statistics Report: Get Consumer Behavioral Insights
Based on a survey of almost 1,000 consumers, this report breaks down the state of email in 2025: how people use it, what challenges they face, and where opportunities lie. See how email habits are changing and what those changes mean for communication today.
Read the report![[object Object], Report: How Fast Your Data Goes Bad](/_next/image?url=%2Fassets_next%2Finsights-studio%2Femail_decay_thumbnail.webp&w=640&q=75)
CASE STUDY
Email List Decayⓘ Report: How Fast Your Data Goes Bad
Based on fresh ZeroBounce data, this study shows how quickly email lists deteriorate – and why nearly a third of your contacts may already be invalid, outdated, or inactive. The report also highlights what’s driving this decay and how you can protect your list from costly erosion.
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