ZeroBounce Insights Studio
Editorial hub for original research on email, digital culture, and the way we work.
Jump to the reportsDigital communication is a mirror of how people connect, collaborate, and build relationships online. The ZeroBounce Insights Studio brings together original research that explores the dynamics of technology, work, and culture – always grounded in fresh data and clear takeaways.
What you’ll find here
The Insights Studio is home to our most in-depth, research-driven work. It’s a growing library of studies and insight capturing how digital communication intersects with culture, work, and everyday life.
Here you’ll find:
- Exclusive surveys and proprietary data that reveal how communication habits are shifting.
- Research reports that dig into the role of email and workplace trends today
- Analyses of digital behavior that link everyday habits to broader patterns in culture and business.
Together, these studies highlight patterns, behaviors, and stories that define how we connect in a digital world.
Why we publish these insights
ZeroBounce has always been about making email work better for everyone. The Insights Studio continues that mission, and helps make sense of digital communication as technology, culture, and work keep evolving.
By combining research with clear commentary, we create resources that:
- Help marketers adapt to new digital behaviors
- Give curious readers a window into how culture and communication are changing
- Support business leaders facing new demands
Each study contributes to a body of knowledge designed to make email – and the work we do through it – smarter and more human.
Read our reports
The Top 10 Email Buzzwords – Based on 1 Million+ Real Emails
We analyzed 1M+ business emails to uncover the most overused phrases in the inbox. From “Happy Monday” to “Just circling back,” here’s what people can’t stop writing – and why it matters.
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When AI Sends the Layoff Email: Is Automation Killing Compassion at Work?
As layoffs loom large and ChatGPT drafts our emails, one question looms even larger: Is workplace communication losing its humanity? ZeroBounce surveyed 1,000 U.S. professionals to understand just how common AI-assisted emails have become, even during performance reviews and terminations.
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Inbox Exhausted: What Email Habits and OOO Messages Reveal About Burnout Culture
We surveyed 1,000 American workers to uncover how email reveals stress and burnout – from dodging “ASAP” subject lines to writing passive-aggressive OOO replies. The inbox is a reflection of modern workplace pressure.
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The Gen Z at Work Report: How They Use Email (and What Makes Them Happy)
Nearly 1,400 Gen Zers reveal how they manage email at work and what keeps them motivated on the job. This report offers a snapshot of the newest generation shaping workplace culture and communication.
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Email Statistics Report: Get Consumer Behavioral Insights
Based on a survey of almost 1,000 consumers, this report breaks down the state of email in 2025: how people use it, what challenges they face, and where opportunities lie. See how email habits are changing and what those changes mean for communication today.
Read the report![[object Object], Report: How Fast Your Data Goes Bad](/_next/image?url=%2Fassets_next%2Finsights-studio%2Femail_decay_thumbnail.webp&w=640&q=75)
Email List Decayⓘ Report: How Fast Your Data Goes Bad
Based on fresh ZeroBounce data, this study shows how quickly email lists deteriorate – and why nearly a third of your contacts may already be invalid, outdated, or inactive. The report also highlights what’s driving this decay and how you can protect your list from costly erosion.
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