ACTIVITY DATA

Use the official documentation to get started with email Activity Data and unlock engagement insights that help you connect with your email list's most active contacts. With Activity Data, you’ll be able to identify and track your subscribers' recent engagement data for email and on the web.

ZeroBounce's scoring partners help enrich your email validation results with the following information when available:

• Last known activity date
• Type of activities
• How many activities were found
• Activity data channels

This email data enrichment service is optional and available to all users.

Privacy notice: ZeroBounce's infrastructure maintains strict adherence to GDPR and privacy protections. Find more information about this by visiting our Privacy and Data Protection Policy.

How to use Activity Data

To add Activity Data insights to your email list, please complete the following steps:

1. Upload a file for email validation using the standard method. Once the email validation process is complete, click on the purple Download button to the right.
   
2. You’ll be presented with the Data Appends toggle menu. At the bottom, you can select the checkbox for Activity Data.
   

   In the example test file pictured above, we will add Activity Data for 1 recipient when downloading the results file.

   By selecting the toggle, the Activity Data column will be added to the email validation results file. ZeroBounce’s scoring partners have matched the data and have returned the following possible results:

   

   For the date of last known activity, the result will be 1 of 7 options.

   • null (not found) and no credit deducted
   • “30” - For a match with a last activity date that is less than 30 days old
   • “60” - For a match with a last activity date that is less than 60 days old
   • “90” - For a match with a last activity date that is less than 90 days old
   • “180” - For a match with a last activity date that is less than 180 days old
   • “365” - For a match with a last activity date that is less than 365 days old
   • “365+” - For a match with a last activity date that is more than 365 days old
     Signifies a potentially old and outdated contact - not recommended for cold emailing.

   Three additional columns will also be added when Activity Data is found:

   • ZB Activity Data Count: Integer/Empty
   • ZB Activity Data Types: String (comma-separated values, sorted alphabetically)/Empty
   • ZB Activity Data Channels: String (comma-separated values, sorted alphabetically)/Empty

   Example values:

   • ZB Activity Data Count: 24
   • ZB Activity Data Types: Click, open, buyer
   • ZB Activity Data Channels: email, web

   Once your file is downloaded, you’ll find the Activity Data enrichment columns listing the known results.

   

   With this information now available, you’ll be able to create more targeted marketing campaigns aimed at your most active users.