ACTIVITY DATA

With Activity Data, you’ll be able to unlock engagement data of your subscribers. ZeroBounce's scoring partners help identify email addresses whose last known activity was up to 365 days prior. Have insight about openers, clickers, forwarders and unsubscribers. This data enrichment is available to all users and is an optional service. If opted into, each matched contact will consume a validation credit.

Note: No credits are consumed if activity data is not matched
Note: ZeroBounce's infrastructure maintains strict adherence to GDPR and privacy protections. You can find more information about our privacy and data protection policy

Follow the steps below to begin unlocking Activity Data using the ZeroBounce dashboard;

Upload a file using the standard method. Once the validation process is complete, click on the file name to see the details.

Upload a file using the standard method

You’ll be presented with the data appends check boxes, along with the new activity data module.

You’ll be presented with the data appends check boxes

Note: Since Activity Data is an optional add-on, the selection box will be unchecked by default.

In the test file, there is activity data for 8 recipients.

If selected, the Activity Data column will be added to the download file. ZeroBounce’s scoring partners have matched the data and have returned one of six possible results. If you'd like more information about the results, simply click the link in the module:

If selected, the Activity Data column will be added to the download file

The results will be 1 of 6 options.

  • null (not found) and no credit deducted
  • “30” - For a match with a last activity date that is less than 30 days old
  • “60” - For a match with a last activity date that is less than 60 days old
  • “90” - For a match with a last activity date that is less than 90 days old
  • “180” - For a match with a last activity date that is less than 180 days old
  • “365” - For a match with a last activity date that is less than 365 days old

Once your file is downloaded, you’ll find the Activity Data enrichment column listing the known results. For this test, eight validation credits were consumed to reveal this data. All unknown entries have consumed none.

Once your file is downloaded, you’ll find the Activity Data enrichment column listing the known results

With this information now at hand, you’ll be able to create more targeted marketing campaigns aimed at your more active users.