Email Checker: How Can You Remove Spam Traps

 

How effective are Email Checkers?

Can an email checker really detect spam traps and remove them from your list? It’s a question many email marketers ask, once they start suspecting that their database has been compromised by these unsafe email addresses. While there is no spam trap checker that can eliminate all of them, email verification remains the most effective method to restore your email data quality.

Here is what can happen when your email hits several spam traps:

  • Sometimes your email bounces and tells you that you hit a spam trap. While this is ideal, because you can remove that address from your list, multiple bounces will worsen your reputation. Using an email ID checker is the first step in reducing your bounce rate and the risk of being perceived as an unlawful sender.
  • Your Email Service Provider (ESP) will suspend your activity and start investigating your list. You won’t be able to send any campaigns to your subscribers for days or even weeks, until the issue is resolved. Many times, the suggested solution is to run your list through a bulk email checker, which detects and weeds out suspicious addresses.
  • If the spam traps you hit are operated by ISPs like Google or Yahoo, they will protect themselves by blacklisting your domain. That means you won’t be able to email any Google or Yahoo addresses. Email lists often comprise of large volumes of email addresses associated with major ESPs. The inability to send to them will result in a massive drop in deliverability.

Get help from a bulk email checker

With 45% of today’s email being spam, fraud management tools are a necessity. ISPs and blacklist providers are constantly at work to improve the email landscape and promote healthy, transparent communication. But while spam traps are set to accomplish a positive mission, having them in your list will derail your marketing goals and set you up for low inbox placement. A reliable spam email checker prevents this from happening and helps you reestablish your reputation.

Furthermore, an online email checker will weed out other addresses that jeopardize your deliverability:

  • Misspelled and catch-all emails
  • Abuse emails
  • Role-based and temporary addresses

A reliable spam email checker prevents spam traps from being used in your lists and helps you reestablish your reputation.

Also, it will show a list of your unengaged subscribers, who are either not interested in your emails anymore, or have abandoned their address for good. If it’s abandoned, ISPs may turn that address into a spam trap, while you may continue to email it without being aware of the risk.

Should you use a free email checker?

Spam traps are difficult to detect. Not even the most advanced systems can spot all of them. So, if you’re tempted to use a free email checker, think twice. Your email list is an essential business asset, and taking care of it is a priority. It’s worth hiring a dependable company to make sure you’re getting your list back clean and safe to use.

What else can you do to protect yourself against spam traps?

While using an email checker is the first measure you can take against spam traps, there are other email marketing best practices that make a difference.

  • Follow the rules of permission-based marketing and don’t add people on your list that haven’t consented to receive emails from you.
  • Use the double opt-in method on your signup forms which requires new subscribers to confirm they want to join your mailing list.
  • Install an email checker API on your forms to ensure you’re gathering genuine email addresses.
  • Periodically remove subscribers that don’t engage with your emails. If they haven’t taken any action in more than six months, deploy a reengagement campaign. If that still doesn’t work, let those subscribers go without regret.
  • Avoid buying or renting an email list. It may seem like an easy way to get your brand in front of people, but these lists are often clogged by lots of invalid and fake email addresses. And, since those people have never opted in to receive your emails, using a bulk email checker is not enough to restore that list.

Email marketing doesn’t have to be hard. With the wealth of information on the topic, implementing an effective strategy can feel overwhelming, but the truth is there are just a few basic aspects to keep in mind. One of them is your email hygiene – the quality of your list.

Keeping a healthy email list is in your power. With email validation becoming a standard email marketing practice, you should already have a favorite email checker to turn to in times of need. It ensures your emails get in the hands of real people. The better your leads, the greater your chances to connect with your subscribers and boost your revenue.