What is the purpose of email validation?

Email validation, or email verification, determines whether an email address is valid or invalid. The process includes verifying that the address uses the correct syntax and is error-free. From there, email validation consists of checks determining whether an address is in use or outdated. In addition to detecting validity, email validation grants insights regarding the email address type to determine if an email address is safe or too risky to use for your campaigns.

Why is email validation important?

Email validation is important as it protects you from high email bounce rates. After using email validation to detect invalid email addresses on your list, you can remove them before hitting send. Doing this ensures that your email messages are sent to actual recipients so that you can maximize your engagement and gather accurate campaign data. Email validation doesn’t just aid with bounce rates but also helps improve your email sender reputation.

What is the difference between email verification and email validation?

Email verification and email validation work hand-in-hand but are different processes for determining the validity and quality of an email address. Email verification is an email check that determines if the address exists and is currently used by the owner. Email validation involves a more in-depth examination, which can detect attributes such as the address type and problems that may impact email deliverability and engagement, such as mail server configuration or spam complaint history. ZeroBounce’s email validation uses both and consists of more than a dozen steps to protect your sender reputation better.

Who uses email validation?

Email validation is primarily used by email marketers and any business that uses email for mass communications. Due to the high volume of emails these companies send regularly, it’s imperative to ensure that the email list consists of only quality, valid email addresses. If too many invalid or high-risk emails are present, bounce rates quickly increase, and engagement rates suffer.

How accurate are email validation services?

The accuracy of email validation depends on the proprietary technology used and the types of verification and validation checks employed. Email validation is generally more accurate than standard email verification due to the additional checks required for validation. Nevertheless, email verification is still essential for preventing fraudulent emails from making it onto your list. Most top email verifiers promote 95% or higher accuracy. It’s recommended to research each email validation service to determine which email address types they can detect and whether they guarantee their accuracy claims.

What are the benefits of email validation?

The benefits of email validation include lower email bounce rates, better email deliverability, consistent inbox placement, high open rates, and improved email marketing ROI. In addition to these email validation benefits, your improved email marketing metrics will positively impact your domain’s sender reputation.

What is Verify+ from ZeroBounce?

Verify+ from ZeroBounce is a free and optional enhanced email verification service, which is specifically effective for validating Yahoo and AOL email addresses. In 2018, Yahoo began disabling email accounts that were inactive for more than a year. However, validating these emails will still typically yield a “valid” result, as these accounts are still disabled. Verify+ from ZeroBounce is able to validate these accounts accurately by checking for bounces and returning a response based on the result.

VALIDATE

Clean your email list and reach your customers

Bounces, spam complaints, spam traps and bots – they all wreak havoc on your email marketing. Let our email validator remove them from your list, so you can reconnect with your subscribers and boost your click rates.

Try It Free

Get 100 free monthly email verifications when you sign up with a business/premium domain.

Bounces, spam complaints, spam traps and bots – they all wreak havoc on your email marketing. Let our email validator remove them from your list, so you can reconnect with your subscribers and boost your click rates.

99% accuracy guaranteed

Email verification makes a difference only when it’s accurate, and our system guarantees you 99% accurate results. Take us for a test drive and see for yourself.

24/7 Customer Service

That’s right: our team is here for you 24/7 to answer any questions and guide you through the email verification process. Get in touch via chat, phone or email.

High-speed email validation

We move fast. It takes our email verifier 45 minutes on average to scrub an email list of 100,000 contacts. Better still, our email verification services validates an email address in approximately 3 seconds.

Secure Email Validation

Your data is safe while our system verifies it. We use military-grade data encryption and one of the best content delivery networks in the world.

The #1 Email Verifier for 400,000+ Clients

Verify emails in real time, every time.

Looking for automatic email verification? Check out our additional email validation API service and verify new customer email addresses directly at the point of entry. Learn how you can add ZeroBounce email validation to your lead pages, registration forms, and anywhere else you collect new emails for your list.

See the email validation API

Woman smiling with verify emails in real-time and every time above her.

The world’s most thorough email validation tools

Our email validation tools make it easy to verify and clean your lists, ensuring your messages reach your audience every time.

Email Bounce Validator

Our email validation software tells you which emails will bounce. Scrub your list regularly so that your bounce rate never exceeds 2%.

Abuse Email Detection

These accounts have a history of marking emails as spam, and the next one could be yours. Our email list verifier detects them to protect your sender reputation.

Spam Trap Detection

Our email validator app identifies many spam traps that may be lurking in your list. Removing spam traps is essential to your email hygiene and inbox placement.

Disposable Email Check

These temporary email accounts self-destruct and end up bouncing. We run a thorough email list cleaning to weed them out for you.

Catch-All Email Check

ZeroBounce identifies catch-all domains so you can isolate them from your list. All these domains will return a “valid” result and you can later score them.

Toxic Domain Verifier

The API will help you identify domains known for abuse, spam, and bot-created emails. These domains are harmful to your sender reputation.

Gender Identification

We identify the gender of some emails in your list. Also, if you upload a list with first names, we’ll add the gender. If you don't have names, and we find a name, we’ll add it to your list.

Free Email Verifier

Use it anytime you want to quickly check an email address. It detects if the email belongs to a free domain and if it’s toxic or disposable. When available, we give you names as well as gender.

MX Record Detection

Our API will tell you if an MX Record was found for the domain we check. This way, you’ll know if a certain email address is genuine or fake.

Additional Features

Selectable Download Options

Email Form Validation

Overview Reports

MX Record Identification

Social Append*

Email Typo Correction

Anti-Greylisting Technology

IP Information Append*

SMTP Providers Information

* Append information is only available on certain emails and most IP addresses.

Try our email validator free

Create a free account and get 100 verifications instantly every month

Introducing

ZeroBounce delivers 99% accurate email validation results for most email providers.

However, the entire email marketing industry continues to struggle with Yahoo’s disabled email accounts. It impacts Yahoo and AOL email addresses.

After 5+ years of trials and testing, you now have the solution to accurate validation with Verify+ from ZeroBounce.

How Verify+ from ZeroBounce works

Wholly optional and free, Verify+ from ZeroBounce is an add-on bounce checker designed for disabled and deactivated accounts. During validation, we send an email to check for bounces and validate the address based on the response.

We handle everything - so there’s no risk to your reputation.

The short story? ZeroBounce delivers 99%* accurate email validation results for any email domain.

Create your account and upload your email list to get started!

Try Verify+ from ZeroBounce

*99% accuracy guarantee applies to Verify+ from ZeroBounce. Opting out may reduce accuracy to 96% for certain email providers, such as Yahoo.

We’re serious about security and your privacy

Your data’s security is everything to us. From day one, our entire team wanted not only the best email validator but also, military-grade security. Customers tell us it gives them great peace of mind knowing that, while they scrub their lists, their data is safe.

ZeroBounce security and privacy measures include GDPR, CCPA, and PCI compliance. In 2023, ZeroBounce also achieved HIPAA certification, expanding our measures to protect your valuable healthcare data. Additionally, ZeroBounce is ISO 27001 and SOC 2 Type 2 certified and works alongside trusted cybersecurity and risk assessment partners to test and ensure our platform exceeds standards.

SOC 2
Type II
Compliant
ISO 27001 Certified
HIPAA Compliant
GDPR Compliant
Data Privacy Framework (DPF)
CCPA Compliant

How many emails do you need to verify?

Included with all ZeroBounce Accounts

Credits never expire

Unknown results are free

Detailed Status Codes

Inbox Placement Test

Volume pricing

No hidden costs

IP Address Geo Location

Email Server Test

24/7 customer support

100 free monthly validations

Multiple API Keys

18 Validation Tools

We integrate with the platforms you love

Connect the email verification API to check emails in real-time

Connect the email verification API to check emails in real time. If you need to clean your list in bulk, just import, validate, and then export it back to your platform.

View All Integrations

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