CASE STUDY

Strivacity Boosts Email Engagement and List Health with ZeroBounce

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When Strivacity needed to clean a 30,000+ contact database ahead of a major campaign, the team turned to ZeroBounce. In just an hour, they validated their list and got their campaigns off the ground – with immediate improvements in email deliverabilityA sender’s ability to reach the recipient’s inbox with their outgoing emails. It may also describe the ratio of emails delivered to the inbox vs. those sent to spam or blocked by the receiving server. and engagement.

Strivacity’s mission is to make digital identity simple and secure for customers and organizations alike. As part of its marketing strategy, the company relies heavily on email to nurture leads and engage its audience – a smart move, given that 93% of people check their email daily.

But when the marketing team needed to launch several marketing initiatives, an outdated contact list stood in the way.

“We were at a standstill until we were able to validate the database,” recalls Angie Connelly, Senior Growth Marketing Manager at Strivacity. “ZeroBounce helped us get moving again almost immediately.”

About Strivacity

About Strivacity

Strivacity is a customer identity and access management (CIAM) provider that helps organizations create seamless and secure login experiences for their users. It brings together automation, security, and usability so companies can simplify critical identity processes like fraud detection, multi-factor authentication, and user login flows. Strivacity makes it easy for businesses to keep customer data safe without hurting the user experience, earning trust across industries that value both.

ZeroBounce ImageFounded: 2019
ZeroBounce ImageServing: Retail, State Government, Insurance, Banking, Hospitality, & Travel
ZeroBounce ImageEmail Service Provider: HubSpot ESP | CRM: Salesforce (SFDC)

Cleaning 30,000 emails in record time

In preparation for a major campaign rollout, the Strivacity marketing team realized their contact database was outdated. Before launching, they needed to validate more than 30,000 emails to prevent bounces and protect deliverability.

“We needed to validate 30,000 contacts as soon as possible,” says Angie Connelly, Senior Growth Marketing Manager at Strivacity. “We were looking to launch a widespread campaign as part of larger marketing initiatives and couldn’t proceed until we cleaned the database.”

Having used ZeroBounce in previous roles, Connelly knew exactly where to turn. The platform’s accuracy, speed, and flexible pricing made it the perfect fit for a time-sensitive project – and a partner she trusted above others.

With ZeroBounce’s email validationA process that determines if an email address uses valid syntax, exists on a given domain, and is configured to receive incoming email messages API, Strivacity cleaned its 30,000-contact list in about an hour. The process was a breeze and allowed the team to launch the campaigns confidently, without the risk of hurting deliverability or engagement.

Even better, the workflow integrated smoothly with HubSpot, Strivacity’s email platform of choice, so email validation and campaign setup were faster than ever.

ZeroBounce Image

Did you know?

The average email list decaysThe gradual degradation of a list’s average email address quality due to the expiration or abandonment of email addresses, as well as the collection of low-quality contacts over time. by 28% each year as people change jobs, abandon inboxes, or switch providers. Sending to invalid or outdated addresses can cause emails to bounce, damaging your sender reputation and reducing your ability to reach the inbox, even for valid contacts.

The ZeroBounce effect: higher engagement across every metric

Within just 60 days of using ZeroBounce, Strivacity saw measurable improvements across every key email metric compared to the previous period:

MetricImprovement
Delivered rate+0.07%
Hard bounceThe inability to deliver an email message that’s caused by one or more permanent factors, such as an invalid email address. rate-0.02%
Unsubscribe rate-0.98%
Open rate+1.83%
Click rate+1.15%
Click-through rate (CTR)+8.72%

While Strivacity’s bounce rate was already low, the real impact came from higher engagement, which led to stronger audience interaction and better campaign outcomes.

“Overall, we've been pleased with the improvements that we've seen,” Angie Connelly tells ZeroBounce. “Our bounce rate was a stable metric, but our unsubscribe rate, open rate, click rate, and CTR needed improvement, and we saw those impacts the day after kicking off with ZeroBounce.”

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How Strivacity keeps its HubSpot data clean

Once Strivacity connected ZeroBounce directly to HubSpot, the workflow instantly became smoother. The integration removed the need for manual list uploads, and saved the team hours of work and cutting out repetitive steps.

Why marketers love the ZeroBounce + HubSpot combo

With the ZeroBounce–HubSpot integration, marketing teams can:

  • Automatically validate new and existing contacts inside HubSpot.
  • Ensure every email address is accurate and up-to-date before sending.
  • Reduce manual list uploads and eliminate time-consuming checks.
  • Improve deliverability and campaign results with real-time validationA form of email validation that occurs as a user provides an email address. Once the email address appears in the corresponding form field, email validation determines if the address is valid or invalid..
  • Keep CRM and marketing data accurate for both sales and marketing teams.

“I’d say ZeroBounce is a critical tool in today’s RevOps stack,” adds Connelly. “CRMs can be an overlooked part of a marketing strategy, but keeping a healthy database helps sales and marketing move faster and close more pipelines. The integration makes validation even easier. ZeroBounce is easy to use, intuitive, and most importantly, accurate.”

Now, with ZeroBounce’s HubSpot integration in place, Strivacity’s marketing team can automatically validate every contact – new or existing – directly in HubSpot. Every email is verified in real time, which reduces risk, cuts manual work, and keeps CRM data spotless across both marketing and sales operations.

HubSpot user? Clean your contacts in minutes

Keep your lists clean and your emails landing

Behind every great email campaign is a clean, healthy list. Even the most engaging message can fail if it goes out to bad addresses that damage your sender reputation and hurt deliverability.

Common risky contacts that could be hiding in your lists include:

  • Invalid emails: addresses that don’t exist or contain typos.
  • Disposable emailsA temporary email address that users can create using a temporary email website or creation tool. You can use a disposable email address for a brief period before it expires and becomes invalid.: temporary inboxes that disappear after a short time.
  • Abuse emails: users who frequently mark messages as spam.

ZeroBounce removes these risky addresses before they cause problems, and protects your engagement and email marketing ROI. But it doesn’t stop there. ZeroBounce also gives you the tools to improve your email deliverability long-term – from inbox testing and scoring to warmup and blacklist monitoringA service that actively observes your email domain and IP address while comparing it to known email blacklists and antispam services around the internet. If a blacklist flags either the domain or IP, the monitor will notify the user..

With ZeroBounce ONE™, you can manage your entire email strategy in one place and optimize every send to make sure your emails reach real people.

Try ZeroBounce ONE today