CASE STUDY
When Strivacity needed to clean a 30,000+ contact database ahead of a major campaign, the team turned to ZeroBounce. In just an hour, they validated their list and got their campaigns off the ground – with immediate improvements in email deliverabilityⓘ and engagement.
Strivacity's mission is to make digital identity simple and secure for customers and organizations alike. As part of its marketing strategy, the company relies heavily on email to nurture leads and engage its audience – a smart move, given that 93% of people check their email daily.
But when the marketing team needed to launch several marketing initiatives, an outdated contact list stood in the way.
"We were at a standstill until we were able to validate the database," recalls Angie Connelly, Senior Growth Marketing Manager at Strivacity. "ZeroBounce helped us get moving again almost immediately."
Strivacity is a customer identity and access management (CIAM) provider that helps organizations create seamless and secure login experiences for their users. It brings together automation, security, and usability so companies can simplify critical identity processes like fraud detection, multi-factor authentication, and user login flows. Strivacity makes it easy for businesses to keep customer data safe without hurting the user experience, earning trust across industries that value both.
Founded: 2019
Serving: Retail, State Government, Insurance, Banking, Hospitality, & Travel
Email Service Provider: HubSpot ESP | CRM: Salesforce (SFDC)In preparation for a major campaign rollout, the Strivacity marketing team realized their contact database was outdated. Before launching, they needed to validate more than 30,000 emails to prevent bounces and protect deliverability.
"We needed to validate 30,000 contacts as soon as possible," says Angie Connelly, Senior Growth Marketing Manager at Strivacity. "We were looking to launch a widespread campaign as part of larger marketing initiatives and couldn't proceed until we cleaned the database."
Having used ZeroBounce in previous roles, Connelly knew exactly where to turn. The platform's accuracy, speed, and flexible pricing made it the perfect fit for a time-sensitive project – and a partner she trusted above others.
"I've worked with a lot of marketing-related vendors over the past 10 years, and ZeroBounce is on my short list of the most reliable ones. I would recommend the services to anyone."
Angie Connelly, Senior Growth Marketing Manager, Strivacity
With ZeroBounce's email validation API, Strivacity cleaned its 30,000-contact list in about an hour. The process was a breeze and allowed the team to launch the campaigns confidently, without the risk of hurting deliverability or engagement.
Even better, the workflow integrated smoothly with HubSpot, Strivacity's email platform of choice, so email validation and campaign setup were faster than ever.
Did you know?
The average email list decays by 28% each year as people change jobs, abandon inboxes, or switch providers. Sending to invalid or outdated addresses can cause emails to bounce, damaging your sender reputation and reducing your ability to reach the inbox, even for valid contacts.
Within just 60 days of using ZeroBounce, Strivacity saw measurable improvements across every key email metric compared to the previous period:
| Metric | Improvement |
|---|---|
| Delivered rate | +0.07% |
| Hard bounceⓘ rate | -0.02% |
| Unsubscribe rate | -0.98% |
| Open rate | +1.83% |
| Click rate | +1.15% |
| Click-through rate (CTR) | +8.72% |
While Strivacity's bounce rate was already low, the real impact came from higher engagement, which led to stronger audience interaction and better campaign outcomes.
"Overall, we've been pleased with the improvements that we've seen," Angie Connelly tells ZeroBounce. "Our bounce rate was a stable metric, but our unsubscribe rate, open rate, click rate, and CTR needed improvement, and we saw those impacts the day after kicking off with ZeroBounce."
How Strivacity keeps its HubSpot data clean
Once Strivacity connected ZeroBounce directly to HubSpot, the workflow instantly became smoother. The integration removed the need for manual list uploads, and saved the team hours of work and cutting out repetitive steps.
"It went very smoothly, no issues at all. It definitely saves time on manual validations," says Strivacity's Angie Connelly. "There's an incredible benefit to layering automated, integrated approaches to enrich and validate CRM data – and email, of course, is the most critical element," she adds.
With the ZeroBounce–HubSpot integration, marketing teams can:
"I'd say ZeroBounce is a critical tool in today's RevOps stack," adds Connelly. "CRMs can be an overlooked part of a marketing strategy, but keeping a healthy database helps sales and marketing move faster and close more pipeline. The integration makes validation even easier. ZeroBounce is easy to use, intuitive, and most importantly, accurate."
Now, with ZeroBounce's HubSpot integration in place, Strivacity's marketing team can automatically validate every contact – new or existing – directly in HubSpot. Every email is verified in real time, which reduces risk, cuts manual work, and keeps CRM data spotless across both marketing and sales operations.
Behind every great email campaign is a clean, healthy list. Even the most engaging message can fail if it goes out to bad addresses that damage your sender reputation and hurt deliverability.
Common risky contacts that could be hiding in your lists include:
ZeroBounce removes these risky addresses before they cause problems, and protects your engagement and email marketing ROI. But it doesn't stop there. ZeroBounce also gives you the tools to improve your email deliverabilityⓘ long-term – from inbox testing and scoring to warmup and blacklist monitoring.
With ZeroBounce ONE™, you can manage your entire email strategy in one place and optimize every send to make sure your emails reach real people.
