Authenticity Will Never Fall Out of Fashion

Authenticity Will Never Fall Out of Fashion

You can only pretend for so long before the mask falls off. Trying to be someone else might work for a little while, but it cannot sustain itself. That is why, in terms of values, authenticity is your brand’s most

What Values Define Your Brand?

What Values Define Your Brand?

We all use our creativity to come up with original ideas and techniques for our email marketing. People’s inboxes are extremely crowded these days, and standing out has become a real challenge. Useful content will always be appreciated and consumed,

David Ogilvy: Five Lessons You Can Learn from “The Father of Advertising”

David Ogilvy: Five Lessons You Can Learn from “The Father of Advertising”

For advertising pros and copywriters around the world, David Ogilvy remains a fantastic source of knowledge and inspiration. Years after his passing, he is still considered “the father of advertising,” as his heritage is timeless and continues to influence the

Email Marketing Tips: Little Gestures That Go A Long Way With Your Subscribers

Email Marketing Tips: Little Gestures That Go A Long Way With Your Subscribers

We hope you’re seeing wonderful results from your email marketing, a practice that has proven its efficiency more than any other. We’ve talked extensively about what you can do to boost your outcomes. Creating compelling content, beautiful graphics, and cleaning

How to Create Better Emails: Advice from Famous Writers

How to Create Better Emails: Advice from Famous Writers

There’s a famous quote from Ernest Hemingway that says: “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Email marketers don’t use typewriters and they usually don’t bleed when they write, unless they

Three Marketing Pros Teach You How to Grow Your Email List

Three Marketing Pros Teach You How to Grow Your Email List

There is no email marketer out there who thinks they have a big enough email list. No matter the industry we are trying to impact, we all want more subscribers in our database. And we’re ready to go the extra

How to Find Inspiration for Your Newsletters

How to Find Inspiration for Your Newsletters

More and more companies understand how crucial it is to start and grow an email list and send out newsletters. Facebook’s new change of algorithm came to confirm that email marketing is going to keep serving businesses better than any

Six Rules for a Successful Newsletter

Six Rules for a Successful Newsletter

There are many articles on this topic, because everybody wants to write a great newsletter and receive a good response from their audience. While the advice may differ, according to each marketer’s experience, there are a few rules we all

How to Use Social Media to Grow Your Email List

How to Use Social Media to Grow Your Email List

The power of social media is undeniable, but nothing drives more customer conversions than email marketing. That’s why businesses of all sizes are striving to gather as many subscribers as they can. Judging by how important newsletters have become, next

Top 3 Marketing Tips You Can Use in 2018

Top 3 Marketing Tips You Can Use in 2018

We’re headed towards the end of this year, so we’re already looking at 2018 and the exciting things it will bring in terms of digital marketing. While 2017 was definitely the year of email marketing, experts say next year will