Industry Voices

Tom Wozniak smiles outside amidst pastel shape elements while thinking about email sustainability.
Industry Voices

Optizmo’s Tom Wozniak on How to Create a Strong, Sustainable Email Strategy

Quick Answer What’s the most important thing you can do to improve your email marketing? Short answer: Take compliance seriously and understand that email is a long-term game, not something you can “turn on” overnight.Why it matters:...

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SalesCaptain CEO Bill Stathopoulos is shown with a gray background among pastel shape elements.
Industry Voices
SalesCaptain’s Bill Stathopoulos on How to Win at Cold Email in 2026

Quick Answer How do marketers succeed with cold email in 2026? Short answer: Use AI to automate and scale the repetitive p...

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Email marketing queen Beth O'Malley is shown wearing a pink blazer and spectacles amidst pastel shape elements.
Industry Voices
Beth O’Malley Wants Email Marketers to Stop Being Hard on Themselves

Quick Answer What’s the smartest way to stand out in crowded inboxes? Short answer: Do something unexpected. Email exper...

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Jocelyn Hardy of Intuit Mailchimp is shown on a background with pastel shape elements.
Industry Voices
Jocelyn Hardy, Mailchimp — On Why Customer Obsession Should Guide Every Email You Send

Quick Answer What’s the simplest way to build stronger relationships with your email subscribers? Short answer: Don’t ...

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picture of email expert Jay Schwedelson illustrating interview on how to increase email clicks
Industry Voices
Jay Schwedelson on What Really Drives Clicks — And the Real Reason Your Email Flopped

Quick Answer What’s the real reason your email didn’t get clicks?Short answer: Your email likely flopped because it was ...

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Email marketing expert and Mailchimp Pro partner Donna Duggan sitting in a field smiling and wearing a white blouse with black dots to illustrate ZeroBounce interview
Industry Voices
Donna Duggan on The Biggest Email Marketing Misconceptions – And What Smart Brands Do Differently

Still only emailing your list when there’s a sale? Email expert and Mailchimp Pro Partner Donna Duggan says that’s one of the...

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A black and white photo of Vicky Smith of Flic Email with a lavender background.
Industry Voices
Vicky Smith on Why Empathy and Purpose Drive Better Email Results

Email marketing is more than just about strategies and technology, it’s also about relationships. In this soulful interview wit...

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