Interviews

Email marketing queen Beth O'Malley is shown wearing a pink blazer and spectacles amidst pastel shape elements.

Beth O’Malley Wants Email Marketers to Stop Being Hard on Themselves

Quick Answer What’s the smartest way to stand out in crowded inboxes? Short answer: Do something unexpected. Email expert Beth O’Malley calls it a “pattern interrupt”: an email that surprises people, makes them smile, or gets them...

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Quick Answer What’s the simplest way to build stronger relationships with your email subscribers? Short answer: Don’t ...

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Quick Answer What’s the most important thing for email marketers to focus on? Short answer: Keep your list clean and pay...

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Quick Answer What’s one of the simplest ways to improve your email performance? Short answer: Clean your list—and say ...

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Quick Answer What’s the real reason your email didn’t get clicks?Short answer: Your email likely flopped because it was ...

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Still only emailing your list when there’s a sale? Email expert and Mailchimp Pro Partner Donna Duggan says that’s one of the...

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ZeroBounce’s Head of Cybersecurity talks about the most common threats that can affect your business – and shares one simple ...

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