Interviews

Tom Wozniak smiles outside amidst pastel shape elements while thinking about email sustainability.

Optizmo’s Tom Wozniak on How to Create a Strong, Sustainable Email Strategy

Quick Answer What’s the most important thing you can do to improve your email marketing? Short answer: Take compliance seriously and understand that email is a long-term game, not something you can “turn on” overnight.Why it matters:...

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Quick Answer What’s the most important thing you can do to improve your email marketing? Short answer: Keep your data cl...

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Quick Answer How do marketers succeed with cold email in 2026? Short answer: Use AI to automate and scale the repetitive p...

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Quick Answer What’s the smartest way to stand out in crowded inboxes? Short answer: Do something unexpected. Email exper...

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Quick Answer What’s the simplest way to build stronger relationships with your email subscribers? Short answer: Don’t ...

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Quick Answer What’s the most important thing for email marketers to focus on? Short answer: Keep your list clean and pay...

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Quick Answer What’s one of the simplest ways to improve your email performance? Short answer: Clean your list—and say ...

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