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ZeroBounce email metrics and deliverability expert Luke Glasner is shown among pastel shape elements.

Luke Glasner on the Email Metrics That Really Matter in 2025 – And How to Improve Them

Quick Answer What’s the most important thing for email marketers to focus on? Short answer: Keep your list clean and pay attention to all your metrics—but especially revenue per email (RPE) and spam complaints. A healthy list...

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Quick Answer What’s one of the simplest ways to improve your email performance? Short answer: Clean your list—and say ...

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ZeroBounce’s Head of Cybersecurity talks about the most common threats that can affect your business – and shares one simple ...

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ZeroBounce’s Innovation Lead Francisc Balint talks about what email marketers struggle with the most right now – and how you ...

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ZeroBounce’s Chief Product Officer Dan Cotet talks about his approach to product development, the most prevalent trends in emai...

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ZeroBounce’s Chris Gallego knows that the secret to email marketing is to be of service instead of trying to sell, sell, sell.&...

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Email is the number one channel scammers use to trick consumers, and it gets phishier during the holidays. If you’re shopping o...

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