Do You Still Believe These Three Email Marketing Myths?

Do You Still Believe These Three Email Marketing Myths?

If you are a passionate email marketer, you probably read plenty of books and articles on how to stay on top of your game. There are benefits to that, but with the wealth of information out there, you may start

The Biggest Challenge in Email Marketing and How An Email Checker Will Help You Overcome It

The Biggest Challenge in Email Marketing and How An Email Checker Will Help You Overcome It

Email marketing is on everyone’s lips these days. In 2016, more than 86% of businesses indicated that they were planning to increase their email marketing budgets. Also, 60% of marketers said email generated the highest revenue for their business in

How To Write A Great Subject Line

How To Write A Great Subject Line

Did you know that 47% of your subscribers decide whether they are going to open an email from you the moment they see your subject line? Basically, your subject line determines almost half of the success rate of your email

How to Choose the Right Colors for Your Marketing Emails

How to Choose the Right Colors for Your Marketing Emails

On a superficial level, we are all aware of the effect colors have on our mood and choices. We notice that all sale signs are red, hospital signs are blue and pharmacies have always used green lights. These conventions all

Facebook’s Major Change: Why Email Marketing Is the Best Way to Reach Your Tribe

Facebook’s Major Change: Why Email Marketing Is the Best Way to Reach Your Tribe

Facebook has announced its algorithm is changing once again, to decrease the organic reach of pages even more. Content posted by businesses, brands and media can expect their posts to appear in even less feeds. All in the name of

Three Mistakes You Can’t Afford to Make in Your Email Marketing, in 2018

Three Mistakes You Can’t Afford to Make in Your Email Marketing, in 2018

Email marketing is becoming such a significant part of businesses’ growth. So, paying attention to details will make all the difference for you this year. From your subject line to the design of your template and the way you word

Five Email Marketing Trends for 2018

Five Email Marketing Trends for 2018

It’s been a great year for email marketing, and 2018 is going to be an even better one. Email is the most popular and effective channel of marketing communication. As technology evolves, exciting opportunities are coming our way. So, it’s

Five Things You Can Send to Your Email List

Five Things You Can Send to Your Email List

You understand the importance of having an email list, you’ve invested time, effort and maybe money in growing your database. However, now you feel like you don’t really know what to send to your subscribers. We’ve been there, too, everyone

Why Visuals (and Email Validation) Determine the Success of Your Marketing Email

Why Visuals (and Email Validation) Determine the Success of Your Marketing Email

Psychologists decided a long time ago that it takes not more than seven seconds for a first impression to form. During those first seven seconds, what is it that you see in an email? That’s right: mostly visuals. As a

Last-Minute Ideas for Your Christmas Marketing Campaign

Last-Minute Ideas for Your Christmas Marketing Campaign

The holidays are, as the song says, “the most wonderful time of the year,” and for marketers, it is also a time when they see a significant increase in their sales. People are out buying gifts for their loved ones,