Bespectacled woman sits in front of laptop as she modified email marketing templates.

5 Best Email Marketing Templates for 2024

Email marketing is a powerful form of digital marketing even in today’s social media era. It is cost-effective and measurable and allows you to reach customers directly with personalized, targeted messages.

However, with so many trends shaking up the email industry, your campaigns need a little oomph to stand out. That’s why having modern, visually appealing email marketing templates with a strategic content layout matters so much.

Boost your email marketing efforts with five must-have email templates that will elevate your digital marketing game. 

Top 5 email marketing templates

Let’s discuss the best email marketing templates and how you can use them to get your target audience clicking all year long. 

1. Welcome email

When a potential client enters their email address via your pop-up form or sign-up page, your first line of communication should be to welcome them. You want to make them feel as important as a guest visiting your office for the first time.

Your welcome email marketing template should align with your business objectives. It’s a good place to briefly introduce your brand and show customers how to use your product or service.

You can also send a series of onboarding emails to get customers acquainted with your brand and offerings. Popular customer service apps will come in handy here as they’ll ensure seamless communication. 

Here’s how Shopify welcomes a new store owner on its platform. 

Screenshot of welcome email from Shopify shows what you can accomplish with a good template.

Did you notice how the brand carefully included links to its features and services? There’s also a clear call to action (CTA), nudging the customer to log into their store and start selling.

Template #1

Subject Line: Welcome onboard, [customer’s first name]!

Preview Text: Congratulations on starting your journey with [company name].


We’re thrilled to see you on [company name] and want to thank you for choosing us.

Here’s what you can look forward to as a valued [member/ subscriber/ customer]:

[Create a list of benefits]

To get started, [login/ download our app/ request demo].

You can also check out our resources [knowledge base/ blog/ how-to guides] to [learn more/maximize value].

We’re here to support you all the way. If you have any questions, shoot us an email at [email address] or call [support line]. Our support team is available 24/7.

We can’t wait for you to experience [the company’s value proposition].

Related: See what gets people to open brand emails

2. Product announcement 

When launching a new product or service, you can use product announcement email marketing templates to create some buzz among your subscribers. This is essential for companies that regularly innovate or release new products. 

The email should highlight product features and what sets it apart from the competition. You can also include a time-limited discount or special offer to create a sense of urgency.

It’s a good practice to send product announcement emails based on previous shopping behavior. That’s one of the tested and proven ways to use targeted email marketing for increased engagement and sales.

Template #2

Subject Line: Introducing [product name] – The solution you’ve been waiting for

Preview Text: We’ve got exciting news!

After countless hours of hard work and dedication, we’re thrilled to introduce our latest product [product name].

[Insert a quick description of the product in two sentences]

[Insert product image/ video]

Here’s what makes [product name] a game changer:

[Create a list of unique features and benefits]

Don’t just take our word for it. Here’s what a few of our beta testers had to say:

[Insert at least two testimonials]

Ready to experience [product name] for yourself? 

[Add a call to action that links to the product page on your website]

Pro tip: Remember to validate your email list before you reach out to your customers.

3.  Milestone update 

Over the years, email marketing strategies have evolved as people began to respond more to personalized emails. As a result, milestone updates are a great way to deliver customized, relevant content, such as significant achievements, progress updates, and rewards.

It’s common practice for language learning apps, fitness trackers, and productivity tools to encourage continued engagement. You can use milestone update email marketing templates to celebrate your company’s anniversary or achievements. To give it a personalized touch, send an email to customers on their subscription anniversary to highlight the number of years they’ve remained loyal to your company.

Template #3

Subject Line: Celebrate your achievements this week

Preview Text: You’re amazing! Here are your stats and milestones [week].


Congratulations on your progress with [company name].

We’re excited to share your milestones and latest achievements.


[Words written/ videos created/ lessons completed/ workouts logged]

You’re [metric comparison e.g. 10% ahead of last week]

Key achievements:

[Level unlocked/ badge earned/ streaks achieved]

[Use bars or charts to visualize progress]

Every step gets you closer to your goal of [customer’s main goal]. Plus, by using [company name], you’ve gained [mention two key benefits].

Keep up the amazing work. We can’t wait to see what you’ll achieve next week.

[Motivational message/ quote]

4. Win-back email

Sometimes, people sign up on your website and become inactive after a while. This is where win-back emails come in handy. These email marketing templates encourage subscribers to re-engage with your business.

This email nudges passive customers to return to your store and ultimately make a purchase. More importantly, it helps you identify recipients who consistently ignore your emails.

This way, you can clean up your email list, save money, and improve your email marketing metrics, such as open, click-through, and conversion rates. The Attrock guide highlights the metrics that offer insight into the effectiveness of your campaign so you can optimize your email marketing strategies.

Aside from improving your subject line and optimizing email send timing, the content of a win-back email should remind customers of your product’s value. Highlight new features or improvements. Add a personalized offer based on the customer’s previous interaction with your brand. 

Conclude the email using a compelling CTA, directing recipients on the next steps for re-engagement. 

Check out this example from Duolingo, a language-learning app:

Screenshot of win back email from duolingo shows what you can accomplish with a simple template.

Template #4

Subject Line: We’ve missed you, [first name] ? Come back to us.

Preview Text: [company name] hasn’t been the same without you.

It’s been a while since we last heard from you. We just wanted to reach out and remind you of why you chose us and all the great reasons to come back.

When you first became a [customer/ member/ subscriber], you were looking for [main goal]. A lot has changed since then, and we’ve been working hard to serve you even better.

Here are some new features you might find useful:

[Write a list of features with their use cases and benefits]

We’ve also [include improvements e.g., launched a mobile app]. We’re equipped more than ever to [state your unique selling point].

To welcome you back, we’d like to offer you [discount or incentives].

[Insert a CTA to claim the offer]

5. Testimonial request

Testimonials are necessary for business growth. They provide social proof that gives you an edge over your competition. When you incorporate social proof in emails, your trust rating and credibility increase, and you’ll likely make more sales. 

This is why you should consider requesting testimonials from previous customers. However, you may need to give customers a nudge or incentive to share their positive experiences with your brand. This is where testimonial request email marketing templates come in. 

These templates usually include clear instructions of what the testimonial should cover. You can ask customers to highlight specific features that helped them solve a problem or focus on the results they achieved, such as cost savings or increased productivity. 

However, manipulating customers to write untrue testimonials is not the best practice. The best testimonials authentically capture customers’ voices and experiences. 

Template #5

Subject Line: [customer’s name], we’d greatly appreciate your feedback!

Preview Text: Your opinion is invaluable; would you be willing to share a few words?

I’m reaching out to ask if you’d be willing to provide a short testimonial about your experience with [company name]. Your feedback is invaluable as we continue improving our product/ service.

Your testimonial can highlight things like:

  • Your favorite parts of being a [company name] [client/ customer]
  • How [product/ service] has benefited you or your business 
  • What prompted you to choose us
  • Why you’d recommend us to others
  • Any team members who have provided support all through your journey with us

Of course, your words are optional and strictly at your discretion. But testimonials from customers like yourself demonstrate our value and set the minds of new customers at ease.

If you’re willing, a few brief sentences would be fantastic. You can reply to this email or let me know if you’d prefer to send a video clip.

Thanks in advance for your consideration.

Reignite your email marketing strategies in 2024

Are you ready to breathe new life into your email marketing efforts? From top-notch welcome sequences to re-engagement campaigns, the email marketing templates I’ve shared above can help you achieve your marketing goals. Remember to blend the templates with strategic copy and an eye-catching design.

Author: Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions |  300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.