Email verification is seeing constant growth in the digital world, where entrepreneurs understand it is a vital part of their business. How will this service evolve? What innovations are we going to explore in the following years? We asked Miguel Tupas, our Junior Sales & Customer Success Manager, to share his thoughts on the topic today.
Miguel paints a necessary context that explains why email verification is so important. “The technological boom happening over the past few years has brought some positive and negative effects on society," our colleague says. "With the increase in automation and bots, a large volume of emails will now be created and controlled by bots. This poses a threat to the multi-million dollar email marketing industry. It also disrupts the everyday email communication of millions of people worldwide," continues Miguel.
In their Email Statistics Report (2017 – 2021), Radicati Group brought some useful data regarding the email industry. The study emphasizes that email continues to grow, not only in the business sector, but also among consumers. In 2017, more than 3.7 billion people had at least one email account. Radicati Group predicts that, by the end of 2021, the number of worldwide email users will exceed 4.1 billion.
With such impressive numbers, it’s easy to understand why email verification has become a core part of any kind of email communication. As email grows, email verifiers will have to adapt.
“The email verification industry will have to keep up with this technological advancement. How? By providing more intensive email validation tests as well as verification methods that will effectively hinder these bot-created accounts to persist,” our colleague Miguel says.
ZeroBounce A.I.: email verification based on artificial intelligence
As a response to customers’ need to use safer email lists, we’ve recently launched an artificial intelligence-driven email scoring system. Have you tried ZeroBounce A.I. yet? It’s the most innovative email verification service on the market right now, and many of our customers are using it to upgrade their email hygiene.
ZeroBounce A.I. analyzes your email list in detail to determine which of your email addresses are truly valuable. The system returns a score that ranges from 0 to 10 to rate the quality of any email address. Thus, it helps you decide which leads are worth keeping in your database.
Email verification: why, when and how
Lots of companies nowadays clean their email list before every email marketing campaign. This way, they make sure their emails reach their subscribers. Also, customer relationship management (CRM) platforms, like CRMDialer, have integrated email verification in their systems to offer their customers a more secure service.
Apart from email marketing programs and CRM, companies need to validate emails for invoices and lost passwords. Furthermore, they want to ensure purchases come from real humans, and to avoid fraud and phishing. Email verification is a service anyone who relies on email can benefit from. Besides, its ease of use has made it very accessible.
With ZeroBounce, cleaning your email list is a breeze: whether you choose our bulk email verification service or the API email verifier, the process is fast and secure. If you already have an email list that needs a good scrubbing, you upload it in our system and ZeroBounce does all the heavy lifting. Once your list is clean, you can integrate our email verification API on your platform. The interface makes sure you’re only collecting accurate and genuine email addresses.
We also asked Miguel what his elevator speech for ZeroBounce is, so we’ll give him the stage:
“We are the most effective email validation platform to improve deliverability for your email campaigns. ZeroBounce was created by professionals with over 30+ combined years in the tech/internet industry. It is trusted by some of the biggest brands that utilize email marketing. And it's ready to clean out your list whether you have 100 or 100 million emails.
Backed by a highly dedicated support team that is online 24 hours a day, 7 days a week – each customer is guided and treated like they are family. There is no reason not to choose Zerobounce. Let us validate your email list today.”
Email, no. 1 in business communication
Email is the preferred medium in business communication, with 72 percent of users saying they use it several times a day. The average worker sends and receives approximately 120 emails every day.