How to Save Money on Your Email Marketing Campaigns
Let’s face it: creating effective email marketing campaigns isn’t an easy job. There’s a lot of planning, logistics, effort and money that go into such a project. Speaking of money, how much are you spending now on keeping in touch with your customers? You don’t have to tell us, but if things aren’t adding up, this article is for you.
How you can save on your email marketing campaigns
Fact: the size of your list and the number of emails you send determine the monthly fee that your Email Service Provider (ESP) charges you. Now, depending on the ESP of your choice, that fee can be significant.
Let’s look at MailChimp, for example: if you have up to 2,000 people in your list, you can send up to 12,000 emails/month for free. However, for a database of 25,000 subscribers, MailChimp will charge you $150/month.
Would you pay $299/month to send your email marketing campaigns to invalid leads?
Campaign Monitor doesn’t allow you to send any emails if your list has more than five subscribers. And if you have 25,000, you’re going to pay $199/month. That’s nothing to sneeze at, when you consider other costs that your email marketing campaigns involve – such as visuals and maybe hiring a copywriter.
Drip, another ESP, is even more expensive: $299/month for 25,000 subscribers, while they offer you the ability to send unlimited emails to up to 100 contacts.
Sure, there are cheaper ESPs, but the prices are in this ballpark.
As far as you can see, the main aspect that determines your cost is the number of people you have in your list. And this is where your email hygiene will make a serious difference in your monthly bills! Paying a few hundred dollars a month to send email marketing campaigns to invalid addresses – that’s not an ideal strategy.
Pruning your list is a way to save money
Let’s imagine you have a list of 25,000 subscribers. That’s a pretty nice list size! Most small businesses would be happy to have all these people sign up for their emails. But the question is: are all of those 25,000 real people? Only an email validation system can tell you.
Remember that famous quote by Antoine de Saint-Exupery? “It is only with the heart that one can see rightly; what is essential is invisible to the eye.” We’re not trying to get too philosophical, but the same applies to your email list. Thus, only an email cleaning service can really tell whether your subscribers are genuine. Spam traps, catch-all, disposable and abuse emails – they are invisible to the eye.
So, while you might be able to manually weed out some misspelled email addresses in your database, you’re still going to have some risky ones to hurt your sender score. And, add up hard-earned dollars to your monthly ESP bill!
What does an email validation system do
It depends on how good it is. ZeroBounce does a lot; it’s actually more than an email validation system.
@ first, it removes invalid and risky email addresses from your database
@ then, it adds information about your subscribers – their name, gender, and location
You can always take a look at our services to get a better idea of all that ZeroBounce can do for you.
Whenever you’ll run your list through an email validator, you’re going to get some “invalid” or “do not mail” results. That’s because 30% of your mailing list deteriorates within a year. And, while you may be losing some of the contacts in your database, you get better email hygiene and a much more fair cost for sending out your email marketing campaigns.
Email scoring: a deeper look into the quality of your list
If you still think an email validation service can’t make that much of a difference, please take time to read our customer Zak’s experience. He used ZeroBounce to clean his list and found out that about 40% of his contacts were actually catch-all emails. What a disappointment, right? To learn that you’re paying $200/month to send your email marketing campaigns to catch-all email addresses.
Then, he decided to run his file through ZeroBounce A.I., our smart email scoring system. With its advanced algorithm, the A.I. service was able to point out which ones of those catch-all emails were worth keeping.
You can learn more about Zak’s case here. And if you want to give ZeroBounce a try, our team is online 24/7 to give you a tour of the service!