DOWNLOAD THE EBOOKThe 12-Minute Email Marketing Checklist

If you're a marketer or business owner, you're probably asking yourself:

• How do I define a clear goal for my holiday email campaigns?
• During the holidays, what's the best day to send marketing emails?
• Should I ramp up my sending for these special occasions?
• What's the best way to make sure people actually get my emails?
• How do I decide what format of emails works best?

What's in the holiday email marketing checklist?

We know how short you are on time. Doing research on holiday email marketing takes hours. We wanted to give those hours back to you – so you can use all your creative energy on your campaigns.

But we cover a lot of ground in this e-book! You'll learn:

• how to come up with a compelling offer
• how to make sure your email list is in the best shape
• the right format for your emails
• how to plan your sending calendar
• and the simple things you can do to land in the inbox.

How to use the 12-Minute Holiday Email Marketing Checklist

Did you know that around 30% of all retail sales occur between Black Friday and Christmas? For businesses worldwide, the holiday season can be make or break.

With sending volumes increasing, inbox competition is insane. So one thing is sure: you want your emails to arrive in the inbox, stand out and yield results.

To prepare and be in full control during your holiday email campaigns, we suggest you:

• download the e-book and go through it once. Make sure you save it in a visible spot, so you can access it easily when you feel stuck. We have it on our desktops. (Yep, we use this ourselves.)
• take the time to think about each tip we suggest. What micro tasks do you need to tackle before you implement those tactics? Maybe you need to segment and clean your email list?
• go through the checklist once more before you schedule your first email. We give you a list of questions at the end so you can make sure nothing falls through the cracks. Answer "yes" to all of those questions, and you're good to go!