Back to Basics: Email Marketing & Suppression
Get answers to questions you’re afraid to ask about email spam and compliance
Are you following the rules, or do you send and hope for the best?
No one wants to be called a spammer. But how can you be sure your emails are compliant? What does “consent” really mean? And what is a one-click unsubscribe?
Watch on-demand as Brian Minick from ZeroBounce and Tom Wozniak of OPTIZMO Technologies answer questions about:
What qualifies as spam – and how to avoid it
Things to consider before cold emailing
Sales outreach vs. email marketing – and why both teams need to be in sync
Best practices for compliance, CAN-SPAM, and GDPR
The impact of seasonality on engagement
The email mistakes you should NEVER make
Hear from email marketing industry veterans
Brian Minick
Chief Operating Officer
Brian Minick is the Chief Operating Officer at ZeroBounce and an email deliverability thought leader. He oversees the Support and Sales teams, and makes sure you get the most out of ZeroBounce.
He has 15+ years of experience in Tech and Marketing and is passionate about helping companies reach the inbox. Brian is a regular guest speaker at industry events and often shares his insights in publications such as Inc. and Entrepreneur.
Tom Wozniak
Chief Operating Officer
Tom Wozniak is the Chief Operations Officer for OPTIZMO, delivering the industry’s most robust platform for email compliance and suppression list management to clients throughout the U.S. and around the world.
Tom has over 25 years of experience in affiliate, email, display, video, and other forms of digital marketing. He regularly writes for Forbes and other industry publications and speaks on email marketing and compliance at various conferences. Prior to OPTIZMO, he was VP of Marketing at SpotX, headed up marketing at Media Breakaway, and held senior leadership roles with Trueffect and NextAction, among other companies.
