Strategies for ensuring your emails reach recipients and comply with regulations
Are you considering email marketing but are worried about CAN-SPAM, GDPR, and subscriber privacy? You’re not alone.
Watch along as email deliverability and compliance experts Brian Minick (COO of ZeroBounce) and Tom Wozniak (COO of OPTIZMO) ditch the typical slideshows and talk one-on-one to share and compare what they do to ensure their emails comply and reach the inbox.
Key takeaways:
Learn how to build an email list that complies with regulations & best practices
How to maximize your deliverability with that list (while protecting subscriber privacy)
CAN-SPAM - What is it, why you should care, and how to comply
How to provide a 1 -click unsubscribe method
How to manage and suppress opt-outs like an email pro
Brian Minick
Chief Operating Officer
Brian Minick is the Chief Operating Officer at ZeroBounce and an email deliverability thought leader. He oversees the Support and Sales teams, and makes sure you get the most out of ZeroBounce.
He has 15+ years of experience in Tech and Marketing and is passionate about helping companies reach the inbox. Brian is a regular guest speaker at industry events and often shares his insights in publications such as Inc. and Entrepreneur.
Tom Wozniak
Chief Operating Officer
Tom Wozniak is the Chief Operations Officer for OPTIZMO, delivering the industry’s most robust platform for email compliance and suppression list management to clients throughout the U.S. and around the world.
Tom has over 25 years of experience in affiliate, email, display, video, and other forms of digital marketing. He regularly writes for Forbes and other industry publications and speaks on email marketing and compliance at various conferences. Prior to OPTIZMO, he was VP of Marketing at SpotX, headed up marketing at Media Breakaway, and held senior leadership roles with Trueffect and NextAction, among other companies.
ZeroBounce is the go-to email deliverability platform for email marketing success. The company helps 500,000+ customers, from SMBs to global enterprises, with 99.6% accurate email verification, extensive email deliverability tools, email performance, and email security.
Find and delete outdated contacts, stop fake signups, stake your claim in the inbox, and get everything you need for a rock-solid email sender reputation.
