Ready for Spring Cleaning? 5 Ways to Give Your Email List a Fresh Start.
Email marketing still comes down to one thing: reaching the right people at the right time. But as lists age, data quality declines, which hurts deliverability, engagement, and ROI.
Join ZeroBounce, Westfield Creative, and Mailchimp for a practical “spring cleaning” session on five ways to clean your list, re-engage subscribers, and improve inbox placement. You’ll learn how to combine better data, smarter segmentation, and ongoing list hygiene to get more out of every campaign.
Whether you’re running campaigns or managing your full email program, this webinar will help you fix what’s holding performance back quickly.
Key Takeaways
5 practical fixes: Clean your list, segment smarter, re-engage inactive contacts, and maintain list health.
Protect deliverability: Avoid spam traps, high bounce rates, and sender reputation damage with proactive validation.
Improve targeting: Use simple segmentation strategies based on engagement and behavior.
Drive better results: Turn clean data into stronger opens, clicks, and overall performance.
Hosted by
Luke Glasner
Director of Deliverability
Luke Glasner is the Director of Email Deliverability at ZeroBounce. Luke helps clients overcome challenges reaching the inbox and ensures they improve their email performance. He has 20 years of experience in email marketing with a strong focus on deliverability and metrics.
Emily Ryan
Email Strategist, Co-founder
Emily is an email marketer and co-founder of Westfield Creative, a top Mailchimp Partner Agency. She’s helped hundreds of brands simplify their email marketing and shares insights in her weekly newsletter, 9 Things.
Jocelyn Hardy
Mailchimp
With over 15 years of experience at Mailchimp, Jocelyn Hardy brings a wealth of knowledge to her role as a Learning and Development Partner. Today, Jocelyn leads Mailchimp Academy's Partner Readiness workshops and plays a crucial role in shaping content strategy, ensuring Mailchimp's service partners are equipped with the insights and skills they need to thrive.
Get Your Emails Back in the Inbox and Driving Results
Better inbox placement starts here.
Join ZeroBounce today and get access to everything you need, from 99.6% accurate email list cleaningⓘ to our entire platform of email deliverabilityⓘ enhancement tools – just in time for the holiday season!
Try ZeroBounce now
