PostUp

How PostUp Supports ZeroBounce Customers

PostUp empowers organizations to deliver impactful, data-driven customer experiences through a messaging platform built for sophisticated email campaign execution and cross-channel orchestration. Supported by a hands-on, consultative team, customers receive expert guidance to continuously optimize strategy, execution, and results.

Why ZeroBounce Refers to PostUp

PostUp supports high-performance messaging, personalization, and lifecycle engagement. ZeroBounce ensures the contact data driving those campaigns is clean, validated, and deliverability-ready — helping marketers maximize inbox placement and campaign effectiveness.

Core Services Offered

PostUp is an AI-driven email marketing platform built for publishers and media companies. It helps grow, engage, and monetize audiences through first-party data.

• Content & Campaign Management: Publishers can create dynamic emails using a modular builder, automate drip campaigns, and run A/B split testing to optimize performance. An AI Subject Line Assistant and send-time optimization help maximize engagement with every send. Together, these tools give publishers full control over how, when, and to whom their content is delivered.
• First-Party Data & Personalization: Customizable email capture widgets grow subscriber databases, while personalization tools deliver targeted content based on device type, interests, and past email behavior. As third-party cookies continue to decline, PostUp's first-party data approach gives publishers a durable foundation for audience targeting and engagement.
• Ad Monetization: Audience Inventory Management tooling allows publishers to sell targeted ad inventory to relevant advertisers, with frequency caps to prevent oversaturation. This enables media companies to generate advertising revenue directly from their email audiences without compromising the reader experience.
• Reporting & Deliverability: Real-time reporting dashboards track campaign performance. Dedicated IP addresses and domain authentication practices support strong inbox deliverability. Publishers have visibility into key metrics while maintaining the technical infrastructure needed to consistently reach their audience.
• Integrations: PostUp integrates with leading CMS, CDP, data warehousing, and other providers, allowing newsletter creation and audience data to connect seamlessly within existing tech stacks. This flexibility ensures PostUp can fit into a publisher's existing infrastructure without requiring significant workflow changes.
• Managed Services: PostUp offers a full range of services spanning campaign management to technical implementation support. Services cover white-glove campaign management, handling execution from planning through deployment, as well as custom template building tailored to brand standards. For teams looking to sharpen their approach, PostUp provides campaign strategy support including audience targeting, segmentation, and program planning. Custom reports and automated workflows can be built around specific business requirements, and dedicated deliverability consulting helps publishers maintain strong inbox placement, sender reputation, and authentication best practices.

Region

North America

Industries

• Advertising
• Business Services
• Education
• Financial Services
• Hospitality
• Insurance
• Media
• Nonprofit
• Publishing
• Technology
• Telecommunications
• Transportation