What is BIMI for email?

Brand Indicators for Message Identification (BIMI) is a way for businesses to establish a verified logo for use in emails. BIMI verifies that your company has the trademark to the logo and provides an additional email authentication protocol in which all trusted senders must use the logo image indicated in the BIMI record.

What are the benefits of BIMI verification?

BIMI verification provides businesses and email marketers with the following benefits: Enhances brand visibility with logo recognition, offers secure email branding, helps service providers distinguish between trusted and unsafe emails sent from your domain, and improves email deliverability.

What are the BIMI logo specifications?

The BIMI logo specifications are as follows: Must be no bigger than 96 px (specified in absolute pixels), file size must be less than 32 KB, the image must be square, must not contain external links, and must contain a description tag.

What's the relationship between email sender reputation and BIMI?

BIMI can help businesses improve and protect their email sender reputation by authenticating their emails with a lawyer-verified logo. BIMI is another email authentication protocol like SPF and DKIM, which allows service providers to distinguish trusted senders from bad actors easily. Email service providers trust brands that correctly authenticate emails using these protocols.

How do I display my brand logo in emails?

You can display your brand logo in your marketing emails by uploading a BIMI record to your DNS and completing the BIMI verification process. You'll need to include a valid BIMI record, the required logo image file, and a VMC that verifies ownership of the logo.

BIMI Checker Tool for Secure Email Branding

Validate BIMI records and check your company's compliance

BIMI Check

Don't have a BIMI record? Create one now.

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Reading your BIMI checker results

If a BIMI record is found, you'll receive a results pop-up that looks like this:

BIMI Record

"v=BIMI1; l=https://zerobounce.net/bimi/zb_logo.svg; a=https://www.zerobounce.net/bimi/hertza_llc_dba_zerobounce_.pem;"

BIMI record found for zerobounce.net and is BIMI compliant

BIMI SVG Image

We found the following SVG image in your BIMI record. Your SVG image is as per BIMI compliance

https://www.zerobounce.net/bimi/zb_logo.svg

VMC Certificate

We found the following vmc certificate in your BIMI record. Your vmc certificate is as per the BIMI compliance

https://www.zerobounce.net/bimi/hertza_llc_dba_zerobounce_.pem

BIMI Record

If the BIMI checker locates a record, it will appear in the field below, along with a green checkmark. If no record is found, the field will remain empty.

Secondly, you'll receive confirmation if the BIMI record is compliant. If it's not BIMI-compliant, you can find the error listed in your results.

BIMI SVG Image

The SVG image is what you use to display brand logos in emails. An image file is required and must comply with BIMI logo specifications. The URL for the image file will be listed, if available, along with a green checkmark.

Previews of the image will also populate in the fields below.

VMC

Email authentication with BIMI also requires a Verified Mark Certificate (VMC). This digital certification verifies that your company owns the trademark and logo to be used in your company emails.

If found, your VMC will be listed in the related field along with a green checkmark.

Use the BIMI record validator to get your results!

Start my BIMI check

Troubleshooting BIMI issues

If your company logo isn't appearing in emails or if your subscribers aren't receiving your emails, it may indicate that an issue occurred during the BIMI verification process.

Before taking the next step, consider some of the most common issues when implementing BIMI for business.

BIMI Checker Tool for Secure Email Branding

Validate BIMI records and check your company's compliance

BIMI Check

Don't have a BIMI record? Create one now.

Use BIMI generator

What is a BIMI checker?

The BIMI checker is a lookup tool that checks a domain for an existing BIMI record. If one is found, the BIMI checker will reveal the BIMI record and confirm that it's compliant with BIMI standards. It will also show useful information, such as your company logo featured in your BIMI record along with your VMC certificate.

What is BIMI?

Brand Indicators for Message Identification (BIMI) provides companies and email marketers with a method to display brand logos in email communications.

Similar to email authentication protocols like DMARC, SPF, and DKIM, internet and email service providers use email authentication with BIMI to verify emails sent using your company's email domain.

BIMI and email marketing go hand-in-hand, providing secure email branding and enhancing brand visibility through email.

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Benefits of using a BIMI checker

Whether you're new to these types of email authentication protocols or an experienced sender, bookmark the BIMI checker tool for these reasons:

✓ Validate BIMI records - If you're unsure if one of your domains has a valid BIMI record, just do a quick lookup to find it.

✓ BIMI compliance checker - The BIMI checker will also verify whether the record complies with BIMI standards and outlines.

✓ Troubleshooting BIMI issues - Having issues setting up email authentication with BIMI? Complete your record lookup to identify problems and how to fix them quickly.

Start my BIMI check

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How to use the BIMI checker and read your results

Using the BIMI checker is simple. Just enter the domain your company uses for email communications and hit "BIMI Check."

If the BIMI is unable to find a record, you'll receive a relevant error message.

If you don't have a BIMI record, it's strongly recommended that you create one to add to your DNS settings to begin the BIMI verification process. You can do so using a BIMI Generator, which also contains helpful information such as a BIMI setup guide and BIMI logo specifications.

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Reading your BIMI checker results

If a BIMI record is found, you'll receive a results pop-up that looks like this:

BIMI Record

"v=BIMI1; l=https://zerobounce.net/bimi/zb_logo.svg; a=https://www.zerobounce.net/bimi/hertza_llc_dba_zerobounce_.pem;"

BIMI record found for zerobounce.net and is BIMI compliant

BIMI SVG Image

We found the following SVG image in your BIMI record. Your SVG image is as per BIMI compliance

https://www.zerobounce.net/bimi/zb_logo.svg

VMC Certificate

We found the following vmc certificate in your BIMI record. Your vmc certificate is as per the BIMI compliance

https://www.zerobounce.net/bimi/hertza_llc_dba_zerobounce_.pem

BIMI Record

If the BIMI checker locates a record, it will appear in the field below, along with a green checkmark. If no record is found, the field will remain empty.

Secondly, you'll receive confirmation if the BIMI record is compliant. If it's not BIMI-compliant, you can find the error listed in your results.

BIMI SVG Image

Previews of the image will also populate in the fields below.

VMC

Email authentication with BIMI also requires a Verified Mark Certificate (VMC). This digital certification verifies that your company owns the trademark and logo to be used in your company emails.

If found, your VMC will be listed in the related field along with a green checkmark.

Use the BIMI record validator to get your results!

Start my BIMI check

Need help understanding your BIMI check results?

Click the chat bubble in the bottom-right corner for 24/7 support

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Troubleshooting BIMI issues

If your company logo isn't appearing in emails or if your subscribers aren't receiving your emails, it may indicate that an issue occurred during the BIMI verification process.

Before taking the next step, consider some of the most common issues when implementing BIMI for business.

My company logo doesn't appear

Your company logo may not appear in your emails for any of the following reasons:

✓ Email authentication with BIMI is not supported by your ESP - If the BIMI checker shows the necessary components, the issue may be with your ESP. Not all support BIMI verification, so check with yours for more information.

✓ The image file doesn't meet the requirements - BIMI images require the following:

Minimum height and width - 96 px
File size - < 32 KB
Include a description for the image
Use a solid color background
No external links
Image must be square

✓ DMARC is not enabled - A DMARC email authentication record is required to use BIMI. Additionally, BIMI standards also require the policy type 'quarantine' or 'reject.'

Need help with DMARC? Simplify the setup with 24/7 DMARC Monitoring

Try DMARC Monitor

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My emails aren't being delivered

Be sure to check the spam folder for emails after implementing BIMI for business.

You may have completed the BIMI verification process, but it's actively conflicting with your DMARC email authentication protocol. Ensure that your DMARC policy is configured to 'quarantine' or 'reject' for BIMI.

Use the free DMARC checker to investigate your records

Lookup DMARC

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Frequently asked questions

A BIMI checker tool is a free way to look up and verify a domain's BIMI record. It also confirms that the BIMI record is compliant with BIMI standards for email authentication.

We know email authentication.

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