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One More Reason to Grow Your Email List: Facebook Has Declined in the U.S.

Corina Leslie
Corina Leslie March 9, 2018
PR Director at ZeroBounce
grow email list facebook

If you needed one more reason to invest in email marketing, here it is: Facebook, the most popular social media platform, has declined in the U.S., for the first time since 2008. While Zuckerberg’s network remains a reliable marketing tool, email has surpassed it long ago and is seeing steady growth.

A clean email list, though, is key to success.

According to a study conducted by Edison Research, the number of Americans over the age of 12 reporting to use Facebook has declined from 67% to 62%. “Usage is down or flat in every demographic age group, gender, and ethnicity,” researchers say. Apart from that, as you may remember, Mark Zuckerberg recently announced that organic reach for media and business pages is now as low as 2%.

What is the best way for marketers to communicate with their audience?

Social media platforms still provide marketers with valuable means to communicate with their customers and reach new ones. Most businesses use at least one social media channel and are investing in social advertising in 2018. Yet, over 70% of businesses made email marketing a priority this year, focusing on sending their messages directly to the inbox. The great challenge, in email marketing, is making sure messages are delivered safely.

Why it’s important to use a clean email list

On average, 30% of your email database deteriorates on a yearly basis, which leaves you with low delivery rates. Using a clean email list is the only way to fix this issue. In this context, email verification has become an essential step for marketers.

Email validation system ZeroBounce eliminates invalid email addresses, spam traps, known email abusers, disposable emails, catch-all, and toxic domains. Thus, it helps you reach your audience and communicate more efficiently. A clean email list guarantees you great sender reputation and delivery rates that will make you smile.

The software is easy to use and you can test it for free.

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Corina Leslie
Corina Leslie
PR Director at ZeroBounce

Corina leads communications and media relations at ZeroBounce. With two decades of experience as a journalist and PR pro, she brings sharp media instincts and a strong sense of storytelling to her role.

Before joining ZeroBounce, she interviewed cultural icons such as Brigitte Bardot and Ethan Hawke. Since moving into PR, her work has been featured in Forbes, Entrepreneur, Inc., Axios, Bloomberg, and hundreds of other publications.

She also leads ZeroBounce Insights Studio, where she focuses on original research and data-driven reports on email, communication habits, and digital behavior. On the ZeroBounce blog, she shares practical email marketing advice you can apply right away.

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