How The Escape Game Verifies Emails in HubSpot with ZeroBounce

Validating emails before they hit the workflow

Because post-game emails are sent within the hour after gameplay, any fix had to be both instant and automatic. The Escape Game was able to use ZeroBounce’s email verifier directly within HubSpot – and still does today. That allows the team to check every email address before it enters their workflow.

“We went with ZeroBounce because of its ability to verify emails before we sent them anything. If anyone gives us a false email or makes a typo, our system now detects it automatically, so we can catch these errors before we enroll a new customer.”

Approximately 3% of submitted emails were identified as invalid, catch-all, spam traps, abuse, or otherwise risky. By filtering those addresses out in real time, the team protected the sender reputation without changing the in-store experience for guests.

The integration required little oversight and quickly became part of their standard process. “It's been great! It’s super quick to set up and works seamlessly in the background with little to no need for checkup!” says Jol Seitz.

Turning bounce rates around

Before using ZeroBounce, The Escape Game’s bounce rate sat at .47. After validating the company’s email list, that number dropped to .08, giving the team a handle on email deliverabilityⓘ.

BeforeZeroBounce

0.47%

Bounce Rate

AfterZeroBounce

0.08%

Bounce Rate

ZeroBounce works in the background

For The Escape Game, it wasn’t just that they could lower bounce rates – it was doing so without changing the guest experience or tamping down post-game communication. Email verification now occurs automatically in the background, so the team can focus on engagement rather than list hygiene.

When asked about the ZeroBounce experience, Seitz doesn’t hesitate.

I would sing y'alls praises for effectiveness, ease, and commitment to delivering what we needed!

Jol Seitz, Content Marketing Coordinator

With greater control over bounce rates and better deliverability, The Escape Game can now confidently expand its post-game workflow, knowing every email is built on a healthier foundation.

Clean email lists mean reaching your customers

Even the best of email campaigns will underperform if you have a rancid email list because risky or invalid email addresses hurt your sender reputation and plummet inbox placement. Maintaining clean email lists is a must for protecting your email deliverability and ensuring your emails reach the people who care about what you do.

These prevalent risky contacts that may be hiding in your database include:

• Invalid emails: addresses that don’t exist or are inaccurate
• Spam traps: email addresses designed to identify poor list hygiene practices. They are supposed to lure and block spammers, but even legitimate email marketers end up in the crosshairs if they don’t have an email deliverability game plan.
• Abuse emails: these are users who frequently mark messages as spam. They’ll hurt your lists because ISPs lump you in with spammers.

ZeroBounce identifies and removes these risky contacts before they impact your campaigns, helping you improve inbox placement and safeguard your email marketing ROI. Beyond email validationⓘ, ZeroBounce provides a full suite of deliverability tools, including inbox testing, email scoringⓘ, warmup, and blacklist monitoring, to support your long-term email success and a good ROI.

The good news is that you can access them all in one place. With ZeroBounce ONE™, you can manage your entire email strategy and optimize your flow step by step – so you can get the most out of every campaign.