How ZeroBounce helped MediaShares reduce bounces to almost 0%

Results

With ZeroBounce’s email validation service, MediaShares completely turned things around.

“Using ZeroBounce’s email verification, we identified the offending fake and invalid email addresses. Our ESP is extremely strict, but once we cleaned our list and they were convinced it was up to date, they reinstated us,” says Massey.

Now, Gene Massey and the MediaShares team clean their email list before every campaign. Massey says email hygiene is crucial to maintaining a good sender reputation.

“If you send emails without checking your list for accuracy, you may get in serious trouble with your ESP. And your ESP is the entity you have to answer to, because they don’t want to ruin their reputation.”

The experience of having his account closed has turned Gene Massey into a big believer in email verification. “If you do get shut down,” he says, you’ll be in a real mess. It took me a long time to get my account cleaned up and reestablished. So I learned the importance of verifying every email in our list,” MediaShares’s CEO concludes.

“Sometimes we get fake and bot sign-ups. We have to use ZeroBounce to verify the emails we gather are valid. There are so many bots out there now, this is not something you can ignore. You need to verify that address because you don’t know if it’s real or if that signup came from a bot,” Gene Massey advises.

Validating catch-all emails: MediaShares uses our A.I. email scoring

Many senders find catch-all emails challenging because they are impossible to validate. Email verifiers will detect catch-all domains but are unable to tell which catch-all emails are valid.

Because he chose ZeroBounce, Gene Massey had an easy solution to this problem: our A.I. email scoring service.

“About 20% of my results ended up being catch-all emails. Instead of throwing them away, I scored them. That helped me figure out which ones were legitimate. We found this feature extremely valuable to verify catch-all emails. You shouldn’t send anything to these types of emails without scoring them first,” the CEO of MediaShares believes.

Overall Experience

We asked Gene Massey what his overall experience working with ZeroBounce has been. He summed it up like this: “We will never use another email validation company.”

Ready to up your email game today?

Whether you need to clean your list in bulk or in real time, score your contacts or test your emails before you send, it’s free to get started with ZeroBounce.

Create an account today and enjoy the benefits:

• Validate or score 100 email addresses for free every month
• Test your mail server configuration – you get one free monthly test
• Test your inbox placement – get one test for free every month
• Get access to our blacklist monitoring service – even with a Freemium account