Webinar Registration
Sep 8th, 2026 | 12:00 PM EST
Black Friday and Cyber Monday are some of the biggest revenue opportunities of the year, and successful campaigns start well before the holiday season begins.
Join ZeroBounce to learn how to prepare your email program by strengthening your sender reputation, planning your sending strategy, and avoiding common deliverability pitfalls that can impact holiday performance.
We'll cover practical steps to help you increase sending volume safely, segment your audience effectively, and monitor the metrics that matter most. Whether you're refining your existing strategy or preparing for your first BFCM season, you'll leave with actionable tips to help you reach more inboxes and drive better results.
How to prepare your email program for BFCMBest practices for increasing sending volume safelyAudience segmentation strategies for stronger engagementCommon deliverability mistakes to avoidKey metrics to monitor before and during the holiday season
Luke Glasner
Director of Deliverability
Luke Glasner is the Director of Email Deliverability at ZeroBounce. Luke helps clients overcome challenges reaching the inbox and ensures they improve their email performance. He has 20 years of experience in email marketing with a strong focus on deliverability and metrics.
Reserve your seat to learn how to prepare your email program for Black Friday and Cyber Monday with practical strategies that help protect deliverability, strengthen your sender reputation, and maximize holiday campaign performance.
This webinar begins in
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