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The email mistakes that show up again and again, and the simple fixes that help.
Most email problems don't start with the copy.
They start with who you send to, how often you send, and whether anyone checked the list first.
Grab a coffee and join ZeroBounce and The Operations Company for a 30-minute conversation about the mistakes they see most in client email programs. You'll hear what went wrong and what fixed it.
"Fire and forget" sending. Why blasting every list you can find hurts deliverability, and how A/B tests and better content improve results.Inconsistent cadence. What an email here and an email there does to your audience, and the fastest fix on this list.Unverified contacts. The #1 mistake The Operations Company sees. Sending to every sign-up without checking it drives up bounces and damages your domain reputation.How to vet your audience. Simple steps to verify contacts before they reach your sending list.Bring your questions. You'll leave with fixes you can use in your next send.
Nick Cisko
Partnerships Manager, ZeroBounce
Nick Cisko leads ZeroBounce's partner program. He works with agencies, technology companies, and resellers to build programs that bring in new revenue and improve email results for their clients. His background covers B2B SaaS, including MarTech, SalesTech, and email technology.
Anthony Bertolino
Senior Operations Manager, The Operations Company
Anthony Bertolino is a Senior Operations Manager at The Operations Company. He started in sales and now helps marketing and sales teams get better results through cleaner data and simpler processes.
About The Operations Company: The Operations Company (TOC) is an Elite HubSpot Partner that focuses on revenue operations. The team helps companies keep their data clean and set up their CRM the right way.
Yes, each session is free for anyone to attend.
No. Feel free to bookmark/sign up for any sessions you’re interested in!
Yes. Each session is recorded as it’s streamed live, and we’ll send it to each registrant after it concludes.
Email Coffee Break is for marketers, email professionals, sales teams, and anyone interested in fresh perspectives on email marketing, deliverability, and the broader marketing landscape.
There’s always more coffee to pour!
Email Coffee Break
is an ongoing series with new conversations added throughout the year.
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