Is Instantly.ai worth it?

Instantly.ai is a quality solution for any professionals looking to manage their email sending, lead-generation, and contact management in one platform. Customer reviews and impressions are generally high on aggregate sites like G2 and Trustpilot, indicating that its userbase benefits from its tools and customer support.

Does Instantly.ai do email warmup?

Yes, you can warm up emails using Instantly.ai’s Deliverability Network. Its warmup process is automated, allowing users to automatically send emails and boost their domain sender reputation without any additional input.

Why do I need an email warmup tool?

Email warmup tools improve an email domain’s reputation and email deliverability. By improving deliverability, internet service providers learn to trust content from the domain, making it more likely to place emails in the inbox compared to spam. Improving your inbox placement with email warmup is a strong way to improve email engagement and ROI.

Instantly.ai Review - Is The Email Warmup Tool Great in 2026?

Are you struggling to improve your email campaign performance? Low open rates, click rates, and revenue can indicate problems with your email deliverabilityⓘ.

One reliable way to improve email deliverability is with an email warmup tool.

Instantly.ai provides a variety of cold email outreach solutions, including an email warmupⓘ tool via its Deliverability Network. This email warmupⓘ tool promises to improve the sender’s inbox visibility and build trust with internet service providers.

Want to find out if Instantly.ai is a quality warmup tool? Check out our complete review to better understand how the platform works.

What is Instantly.ai?

Instantly.ai is a sales engagement and lead intelligence platform focusing on cold email outreach, database management, email automation, and email deliverability improvement. Among this suite of tools is an email warmup tool.

Instantly.ai is a relatively new platform, co-founded by Raul Kaevand and Nils Schneider in 2021. The platform has seen rapid growth and adoption since its creation.

Its email warmupⓘ tool is available through its Deliverability Network when you subscribe to one of its Sending & Warmup plans.

Instantly.ai features

Instantly.ai provides a variety of tools, including cold email outreach and sending automations, email verification, a lead finder, and a CRM to manage your leads and contacts. Let’s take a closer look at how Instantly.ai describes these features.

Email accounts

Instantly.ai aims to simplify email sending by providing unique mailboxes to businesses for use with complete setup and configuration.

Currently, Instantly.ai provides Gmail/G-Suite accounts with Office 365/Outlook accounts in the current pipeline. These email accounts are only for U.S. IP addresses.

Instantly.ai handles setup and configuration, including DNS record configuration and email authenticationⓘ to optimize deliverability.

Cold email outreach

Instantly.ai enables users to send from their unlimited email accounts using a variety of cold email outreach features, including the following:

Lead-finding and targeting
AI writing assistant
Customizable email automation flows with testing and AI-powered optimization
Campaign reporting and pipeline analytics
Library of email templates
Library of strategies to test with your outreach efforts

Lead finder and database

Instantly.ai supports cold email outreach by granting users access to a network of nearly 200 million B2B leads. Users can search, filter, and locate the ideal leads by matching industry and buyer intent.

The platform also provides email verification for the leads in its network.

Email deliverabilityⓘ network with email warmupⓘ

Users can warm up their email accounts and get help staying out of spam through Instantly.ai’s Deliverability Network.

The platform’s email warmupⓘ tool automates the process by sending emails from your desired account to its network of 1,000,000+ email accounts owned by real people. As your warmup emails are sent to these accounts, they’re marked as “not spam” and favorited, along with other positive engagement signals, to build trust with ISPs.

Your Instantly.ai account will also feature a deliverability dashboard that keeps tabs on

Every email sent
The number of emails sent to spam vs. the inbox
Your overall email deliverabilityⓘ improvement score

Depending on the plan, you can access more advanced email warmupⓘ settings, including the ability to choose the sending volume and how often engagement, such as opens or replies, should occur.

Finally, Instantly.ai advertises a feature called ‘Read emulation,’ which enables the warmup tool to spend more time on your warmup emails to imitate behaviors indicative of a human reader.

CRM

If you need a place to store your contacts, manage tasks, and plan campaigns, Instantly.ai offers a separate subscription for their CRM.

After storing contact details like email addresses and phone numbers, CRM users can get a more detailed analysis of each lead or customer with insights and analytics regarding opportunities, meetings, and historical results for all related deals.

Track B2B website visitors

Finally, Instantly.ai offers its Instantly Pixel, which promises to track profiles of potential B2B prospects that visit your website. If the pixel is able to match the user to a LinkedIn profile with a valid email address, it’ll automatically push these visitors into your pipeline.

You can also filter out which visitors the pixel adds by selecting attributes, such as title or industry.

Who is the ideal Instantly.ai user?

Due to its diverse platform of tools, Instantly.ai may meet the needs of most business professionals, from marketing to sales.

Sales teams - Find new leads, store them in your CRM, manage pipelines, automate your emails, and track your performance all in one place.
Marketers - Email marketing teams may also benefit from multiple email accounts, automated sending, campaign testing and reporting features, and email deliverability-boosting tools like email warmup.
Marketing agencies - Instantly.ai’s many tools can help agencies manage leads and email outreach efforts for multiple clients simultaneously. You can effectively create new CRMs for each client, manage automations, track performance, and receive automated reporting to share with each customer.

Instantly.ai pricing

Instantly.ai pricing can be unclear. The platform’s products are categorized by need or use case, such as “outreach” and “deliverability,” but only certain tools appear to be available with its different subscriptions.

There are currently two-three tiers of subscriptions available depending on the product plan selected. Here are the plans:

Sending & Warmup

Sending and warmup combines Instantly.ai’s email accounts, sending, and deliverability features into one package.

Growth

$30

per month

Features

Unlimited email accounts
Unlimited email warmup
1,000 uploaded contacts
5,000 emails monthly

Hypergrowth

$77.60

per month

Features

Everything in growth
25,000 uploaded contacts
100,000 emails monthly
Premium support

Light Speed

$286.30

per month

Features

Everything in hypergrowth
100,000 uploaded contacts
500,000 emails monthly

Leads

If you want access to Instantly.ai’s lead finder and lead verification features, you’ll need one of the following subscriptions:

Growth Leads

$37.90

per month

Features

Get 1,000 verified leads monthly
Lead verification
Keywords & lookalike domains
Domain search

Supersonic Leads

$77.60

per month

Features

Get 4,500 verified leads monthly
Everything in growth

Hyperleads

$169.30

per month

Features

Get 10,000 verified leads monthly
Everything in supersonic

CRM

Finally, if you want to use Instantly.ai for its CRM service, you’ll require a separate subscription.

Growth

$47

per month

Features

A master inbox
Detailed lead view
Task & follow-ups
Leads & campaigns
Reporting

Hyper

$97

per month

Features

Everything in growth
Instantly AI
Calling & SMS
Salesflows
Website visitors

Additionally, any Instantly.ai annual subscriptions receive a 20% discount.

Instantly.ai customer reviews

Due to its wide array of marketing and outreach services, it’s unsurprising that Instantly.ai has achieved massive growth and received overwhelmingly positive reviews on aggregate customer review websites.

Let’s take a look at what customers think of their experience with Instantly.ai.

Pros

Ease of use
Quality customer support
Quality analytics and reporting
Scalability

Cons

Expensive pricing
Multiple subscriptions required to use the full platform
Do not retain access to email accounts/domains if you cancel

Instantly.ai customer reviews on Trustpilot remain mostly positive, with some samples of these reviewers finding more to critique. Positive reviews cite quality experiences with customer support, reliable email delivery and warmup, and a trustworthy method of finding new leads.

Negative reviews cited poor experiences with reaching tech support, unreliable automations, difficulty canceling subscriptions, and no way to transfer ownership of a domain upon cancellation.

Instantly.ai integrations

Instantly.ai allows users to integrate their CRM to quickly import leads to their new CRM. The list of integrations includes Pipedrive, Hubspot, and Salesforce.

You can also integrate with Clay and create webhooks for Slack and Pabbly.

Instantly.ai security and compliance features

Instantly.ai is compliant with the General Data Protection Regulation as well as U.S. state privacy laws like CCPA. The Instantly.ai pixel only works for US visitors and does not collect information from visitors in Canada or the EU.

The platform doesn’t specifically cite any security features in place, but its Privacy Policy signals “organizational and physical safeguards” put in place to protect your personal information.

Want a quick comparison of Instantly.ai and ZeroBounce?

View Comparison

Instantly.ai alternatives

If you’re looking for other options to consider, here are a few names in the space that can offer a wide array of services to match Instantly’s cold outreach tools.

lemlist/lemwarm

lemlist is a popular cold email outreach and lead finder tool for both email and phone numbers. You can also get access to a separate tool called lemwarm, their email warmupⓘ tool, if you have an active lemlist subscription.

The platform offers features, such as:

Email finderⓘ with verification
Multiple email accounts for cold email outreach
AI personalization for outbound emails
Phone number finder
Automation sequences
Calling & SMS
Email Warmupⓘ

Plans start at $39/month for 1 business sending email address per user.

Check out our complete lemlist review

ZeroBounce

Find email addresses and potential leads with ZeroBounce’s Email Finderⓘ.

The ZeroBounce ONE™ Package begins with 10,000 monthly searches and includes powerful email deliverabilityⓘ tools, such as DMARC monitoring, inbox and server testing, email validationⓘ, and more.

You can also try it at no cost with Freemium or create a customized plan.

You can also contact us to build a customized plan that fits your needs.

Other notable features of ZeroBounce’s Warmup service include the following:

Email warmupⓘ for any mailbox that supports SMTP connections

Warmup is performed with privately owned seed email addresses; your warmup emails are never sent to other customer inboxes

Category monitoring to track which emails go to the inbox vs. spam

Wholly automated with the ZeroBounce-managed method or more advanced settings and control with the user-managed method

Seamless sync up with other tools like DMARC and Blacklist Monitorⓘ for additional reputation tracking

Dedicated email warmupⓘ dashboard to track inbox score and email deliverabilityⓘ improvements over time

Check out Warmup

Try ZeroBounce for email warmup

Known for its email validationⓘ service, ZeroBounce offers a complete suite of tools to help more than 600,000 businesses worldwide improve email deliverabilityⓘ.

Give the platform a try today – create a free account now to get started.