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Choosing a secure email verification provider is essential because your company has a personal and legal obligation to protect sensitive customer data. Subscribers and clients only agree to share their data with your company, and risking their privacy can potentially violate national and international privacy regulations. Attackers may be able to access your email list data and use their information for spam and phishing scams.
In addition, attackers who target an unsecure email verification platform can link your company with your email list data. Your company and email domain may become a prime target for spammers to use when selecting a domain to impersonate to appear legitimate. Your customers may mistake illegitimate emails as being from your team, causing you to lose your audience's trust.
The legal consequences of sharing email address data without permission depend upon the address owner's location. Below are some digital personal data privacy laws to be aware of:
Any customer that places their data into your company's hands is putting their trust in your security. A violation of that trust traced back to your business will result in lost trust from those customers and any potential customers who learn about the security breach.
This rule applies not only to email address data but also to names, addresses, financial data, and any other sensitive information belonging to the customer. While the email verification provider may be responsible for the security breach, your company will suffer damage to its reputation.
It's strongly recommended to thoroughly research different email verification providers and inquire about their security and privacy practices. Choose an email verification company that values customer privacy as your business does.
How Does ZeroBounce Ensure the Privacy of My Email List?
Are my emails stored after verification?
What risks are associated with the insecure handling of email lists?
