ZeroBounce vs. BriteVerify
How do ZeroBounce and BriteVerify compare? The two email validationⓘA process that determines if an email address uses valid syntax, exists on a given domain, and is configured to receive incoming email messages services differ in pricing – but that’s not all. Read on to find out what each has to offer.
Get 100 free monthly email verifications when you sign up with a business/premium domain.
Compare BriteVerify and ZeroBounce
$80 USD
no expiration
99%
$80 USD
1 year
97+%
undisclosed
undisclosed
undisclosed
undisclosed
undisclosed
undisclosed
Comparison as of March 2025
Disclaimer: The third party's name is utilized for comparison purposes only and is the trademark of its respective owner. ZeroBounce claims no rights whatsoever in the use of such name and/or any related trademarks. ZeroBounce is not affiliated with the third party referenced on this page.
The No. 1 email validationⓘA process that determines if an email address uses valid syntax, exists on a given domain, and is configured to receive incoming email messages service for 400,000+ clients
See what customers say about ZeroBounce and BriteVerify
ZeroBounce and BriteVerify: which offers superior email verification?
Many email verification platforms promise to clean your email lists, which makes choosing the correct partner for your email marketing efforts challenging.
We completed the tedious legwork for you to simplify the research process and looked at how BriteVerify compares to the ZeroBounce tools.
So, how is BriteVerify different from ZeroBounce? Let’s look at what the two email checkers can do for your deliverability.
Important Note - To help you avoid potential confusion, it’s important to be aware that BriteVerify is now a product owned by Validity following its acquisition. Nonetheless, BriteVerify continues to offer email verification services to customers, which will be our comparison's primary focus.
ZeroBounce vs. BriteVerify - email list verification and validation
BriteVerify plans and pricing vs. ZeroBounce
Let’s look at how BriteVerify prices its email validation service compared to ZeroBounce.
Pricing seems comparable initially, but if you’re a company with more email addresses and extensive email lists, ZeroBounce can offer better rates when put up against BriteVerify’s available plans.
If you plan to grow your email marketing efforts with time, ZeroBounce is the clear winner over BriteVerify when offering affordable plans.
ZeroBounce also offers customized Enterprise plans for companies with over 1,000,000 email addresses that BriteVerify does not.
Additionally, BriteVerify credits expire after 1 year, while ZeroBounce allows you to keep your credits forever.
Does BriteVerify provide higher accuracy?
Next to pricing, the accuracy of the email validation is one of the essential factors in determining what service to choose.
Currently, BriteVerify claims to offer 97% email validation accuracy or greater when using the email validation API or bulk list verification with no guarantee.
Comparatively, ZeroBounce has a 99% accuracy guarantee. Our proprietary technologies allow us to validate consistently, giving you the confidence you need to know that your email list is secure.
What types of emails can BriteVerify detect?
BriteVerify removes invalid and disposable emails and can identify catch-all domains using the bulk email validator. BriteVerify can help you identify email addresses that can lead to guaranteed bounces, along with a couple of others that pose a high risk to your email deliverabilityⓘA sender’s ability to reach the recipient’s inbox with their outgoing emails. It may also describe the ratio of emails delivered to the inbox vs. those sent to spam or blocked by the receiving server..
There’s no mention of an ability to identify and remove abuse emails, which belong to known complainers all too happy to report your content as spam. Abuse emails will quickly cause you to rack up a high spam complaint rate, which is detrimental to your email sender scoreⓘOften used interchangeably with Sender Reputation. It is a score used by internet service providers to communicate your reputation with others based on your historical email-sending habits and behaviors. and email deliverability. Because of this, BriteVerify can still leave your email list in a vulnerable state.
Furthermore, BriteVerify acknowledges that it does not detect spam traps, which can lead your domain to an email blacklist if you accidentally send a message to one. BriteVerify questions email validators claiming to verify spam traps, but ZeroBounce has successfully done so for over 400,000+ clients worldwide.
What does ZeroBounce detect compared to BriteVerify?
ZeroBounce can effectively identify all of the aforementioned email statuses. When using our email validator, you’ll be able to identify the following email types
Types of Emails ZeroBounce Identifies
Valid
emails
Invalid
emails
Alternate
emails
Alias
Role
based
Toxic
domains
Possible
traps
Global
suppression
Unlike BriteVerify, ZeroBounce can successfully identify an extensive range of email statuses and sub-statuses, and we work daily to add more to our list of identifiers. ZeroBounce also helps you remove invalid or high-risk addresses, leaving you with valid emails that can help improve your email marketing results.
Prevent bounces from Yahoo and AOL-disabled emails
ZeroBounce is the only email validation service that can identify disabled Yahoo and AOL email accounts. By using its email validation, you can detect disabled email accounts with 99% accuracy guaranteed.
Verify+ from ZeroBounce is a free addition to email validation. By opting into Verify+, ZeroBounce will check for bounces by sending a message to the address. There’s no risk to your company or domain, and ZeroBounce handles the entire sending and verification process.
How BriteVerify handles duplicate emails and unknown results
Another notable difference between the two services is that BriteVerify does not remove duplicate email addresses for free. To avoid repeat emails, you must manually remove any duplicate data from your email list. However, they understandably do not charge for unknown results
Unlike BriteVerify, ZeroBounce is happy to remove duplicate email addresses for you at no extra cost – the system weeds out duplicates automatically. Additionally, ZeroBounce never charges you any credits for “unknown” email validation results.
ZeroBounce and BriteVerify real-time API comparison
Both ZeroBounce and BriteVerify offer an easy-to-install API (application programming interface), which allows you to stop invalid email addresses from entering your list at the point of entry. The API comes with your service plan.
However, it’s important to note which types of high-risk emails each service can identify. ZeroBounce identifies additional statuses like abuse emails and can do so when users attempt to submit their email to your list using a signup form on your site or landing page.
Additionally, ZeroBounce’s superior 99% accuracy extends to API validation and comes with the same money-back guarantee.
How is BriteVerify’s integration support compared to ZeroBounce?
BriteVerify and ZeroBounce offer an impressive range of integrations using the open API. This makes both email validators useful to those familiar with setting up these technologies within various third-party platforms.
You can readily set up either service using a Zapier account. BriteVerify does not disclose a full list of integrations, but ZeroBounce offers a full list of integrations, how-to instructions, and functionalities.
BriteVerify also offers impressive native, official integrations with partners like AWeber, Constant Contact and Mailchimp. These integrations primarily focus on email marketing services.
ZeroBounce also offers first-party integrations with platforms like Mailchimp and Constant Contact. However, they also allow you to quickly validate emails in any of your available marketing platforms or site development platforms, such as Hubspot, Salesforce, Cloudflare and Shopify.
If you need a specific integration, check out ZeroBounce’s complete list on the site. If you’re curious about BriteVerify’s integrations, they don’t feature a list on their site, and you’ll need to contact their team for any information.
ZeroBounce provides supplementary validation data
What other perks do you get with ZeroBounce, as opposed to BriteVerify?
When uploading your email list for validation, ZeroBounce provides immediate access to additional features that can improve your email marketing results.
BriteVerify does not offer Email ScoringⓘA ZeroBounce service that uses AI and proprietary technology to grade an email contact based on their likelihood to interact with an email and convert (most commonly used for catch-all email addresses).
One of the significant features ZeroBounce provides over BriteVerify is the ability to score catch-all emailsⓘAn email set up by a business to capture email messages sent to their name via an invalid address (e.g., j0hn@company.com instead of john@company.com). Catch-all inboxes receive a high volume of spam and may not be actively monitored by the owner.. Emails associated with a catch-all domain are impossible to validate correctly. Many email checkers like BriteVerify can detect them but cannot determine their validity, making them a risk to use in your email campaigns.
ZeroBounce’s Email Scoring service supplements your email validation results and helps you determine the potential validity of any catch-all email addresses on your list. They receive a score from one to ten, with one being high-risk or unknown and ten offering the most security and confidence possible.
Every email address you acquire through marketing has a dollar value. Email Scoring helps you improve your ROI by salvaging the addresses that can positively influence your results.
How ZeroBounce handles social, gender and IP data
To further enhance the quality of your email marketing list, ZeroBounce can provide specific data appends when available.
ZeroBounce email validation is more feature-rich in that it can provide attributes such as names, gender and even IP information concerning a particular contact. Personalization is essential in emails; this data can help you segment your list after completing the validation process.
ZeroBounce provides Activity Data
ZeroBounce offers an additional feature BriteVerify does not: Activity Data.
This feature gives you valuable insights into your subscribers’ last email activity. We all know content personalization has power, and Activity Data can help you determine which contacts are most likely to engage with your emails.
In your validation results, you can find Activity Data scores for each email, so you know who to message next.
Only ZeroBounce offers a mobile experience
ZeroBounce is now the only major email verification service to offer a convenient mobile experience.
With the mobile app, you can enjoy the same features and benefits listed on this page with the convenience of your phone or tablet. Clean emails, score them, update your account, configure your API, and more.
BriteVerify offers a limited experience by comparison as it’s only available through the desktop platform.
Customer support comparison
Need urgent help and have to contact someone at customer support?
Customer service is yet another critical feature that sets ZeroBounce apart from BriteVerify and countless competitors. It’s one of the number one reasons why customers choose us.
ZeroBounce always has a team of email experts ready and available to answer any question and provide solutions by phone, live chat or email 24 hours a day, 365 days a year, making us accessible to you no matter where you are in the world.
ZeroBounce is more than an email validation service
ZeroBounce strives to be more than a general email validator like BriteVerify and countless other competitors. We clean your email list, score it, and enhance it by adding missing data. Moreover, our email testing and blacklist monitoringⓘA service that actively observes your email domain and IP address while comparing it to known email blacklists and antispam services around the internet. If a blacklist flags either the domain or IP, the monitor will notify the user. tools work together to help you land in the inbox.
A BriteVerify account won’t give you that much without signing up for and integrating other services under the Validity banner. With ZeroBounce, create one account and get the complete platform in one dashboard.
We’re serious about your security and privacy
Your data’s security is everything to us. From day one, our entire team wanted not only the best email validator but also military-grade security. Small customers to significant enterprise clients tell us it gives them great peace of mind knowing that their data is safe while they scrub their lists.
Our proprietary security systems ensure that you’re always in good hands. Unlike BriteVerify, ZeroBounce can proudly display that it is GDPR, SOC 2 and PCI compliant. Also, we partnered with reputable cybersecurity companies for regular risk management assessments and penetration testing.
SOC 2
Type II
Compliant
ISO 27001 Certified
HIPAA Compliant
GDPR Compliant
Data Privacy Framework (DPF)
CCPA Compliant
Your free monthly benefits are waiting
Unlike BriteVerify, you don’t need to pay or subscribe to enjoy the benefits of ZeroBounce.
Just sign up today, create your free account, and enjoy a free trial with access to a bevy of monthly benefits, including
- 100 free credits replenished monthly for validation and scoring (they never expire!)
- 1 free inbox placement test (to make sure the message lands)
- 1 free email server testⓘA ZeroBounce service that analyzes an email server’s configuration by performing 100+ checks regarding header information, RFC documents, DNS records, email ports, and email authentication. (to identify those pesky deliverability issues)
- 1 blacklist monitor scan (to protect your email reputationⓘAlso referred to as ‘Sender Reputation.’ This describes how trustworthy a sender is when sending emails. Reputation is influenced by past campaign performance and sending habits, including bounce rate, spam complaints, abuse reports, email authentication, sending volume, and domain history.)
No credit information or subscription required. Try ZeroBounce for as long as you like to learn why we’re the preferred email validation service for some of the biggest clients worldwide, including Amazon, Netflix and Sephora.
As Featured On
