ZeroBounce vs. Validity
For any business, email validationⓘ and list hygiene are the foundations for better email ROI. Compare Validity and ZeroBounce in pricing, features, accuracy, customer support, and more.
Note: Validity owns BriteVerify, their email validation product. Validity has also acquired additional products, including Everest, MailCharts, and Sender Certification, which are referenced for email deliverability comparisons.
Get 100 free monthly email verifications when you sign up with a business/premium domain.
The No. 1 email validation service for 600,000+ clients
See what customers say about ZeroBounce and Validity
Validity and ZeroBounce price comparison
To compare price points, you need to analyze Validity's different product offerings.
Validity and BriteVerify for email validation
Validity offers 25,000 email verification credits at $0.0075 per verification, or $187.50. By comparison, the ZeroBounce ONE™ Package provides 10,000 credits per month, with rollover included, starting at $99/month. The plan also includes an annual discount as well as 15% off any additional PAYG credit purchases. ZeroBounce also offers PAYG credits separately (one-time purchase, not a subscription) for those uninterested in subscriptions, starting at $39 for 2,000 credits (minimum purchase).
What further enhances ZeroBounce's plan is the inclusion of its entire email deliverabilityⓘ suite, which includes email finderⓘ/domain searches, warmup seeds, DMARC monitoring, testing, and more.
ZeroBounce vs. Validity - Accuracy comparison
Regardless of the service you use for email validationⓘ, you need accurate results.
Any mistakes in your email validationⓘ report can cause you to email invalid emails, disposable accounts, or spam traps. All of these harm your sender reputation.
ZeroBounce accuracy
99.6%
& Money-back guarantee
Validity
97%
Thanks to ZeroBounce's money-back guarantee, you achieve a higher level of accuracy with zero risk.
However, accuracy means more than separating valid and invalid emails. You need an email verifier that can identify a full range of email address types to give you more insights into your list and subscriber activity.
Types of emails Validity identifies
The Validity platform is known to identify the following email types
Valid
emails
Invalid
emails
Disposable
emails
Catch-all
emails
It's unable to identify spam traps, which are tricky emails disguised to look like legitimate addresses. Emailing one of these can put your company domain on a blacklist. It's unclear if they're able to identify known spam complainers or toxic domains.
Types of emails ZeroBounce identifies
Comparatively, ZeroBounce identifies more than 30 email address types, giving you a deeper understanding of your database.
In addition to primary status, ZeroBounce will provide a sub-status when possible, which includes more details about the address or error codes that explain deliverability problems.
Furthermore - the 99.6% accuracy guarantee applies to any email address, regardless of domain complexity.
Validity vs. ZeroBounce for email deliverability
Beyond email validationⓘ, several factors significantly impact email deliverabilityⓘ (the likelihood your emails will reach the inbox).
These factors include
- Email domain reputation
- Email authenticationⓘ/certification
- Email server configuration
- Email content
- Historical email engagement
Both Validity and ZeroBounce offer email deliverabilityⓘ solutions. Let's examine Validity's acquired products.
Validity's email deliverability products
Validity features a signature email deliverabilityⓘ product, Everest.
Depending on your plan, Everest offers
- Email reputationⓘ monitoring
- Inbox placement testing
- Email design tests
- Competitive intelligence
- Engagement Analytics
- API (higher-tier plans only)
- Sender Certification (email authenticationⓘ)
Their product suite covers key areas for improving email deliverabilityⓘ and performance. However, certain features, such as the API, optimizations, and intelligence, are available for higher-tier subscriptions only.
Additionally, for services like Sender Certification, you need to provide your domain information and get pre-approved to use the service.
Compare to ZeroBounce ONE™
ZeroBounce offers similarly strong email deliverabilityⓘ tools, including the following:
- DMARC Monitoring - Simplifies email authentication and DMARC setup. Includes unlimited email sending and automated reporting.
- Blacklist Monitoring - Great for reputation defense against 200+ email blacklists.
- Inbox Placement Testing - Test your content against various mail providers to see where your emails land.
- Email Warmup - Automate sending and generate positive engagement signals that boost your sender reputation and deliverability.
- Email Scoring - Further qualify catch-all emails to determine which inboxes are engaged and which will lead to bounces or low engagement.
- Activity Data - Included free with email verification, Activity Data uses intelligence sources to measure subscriber activity around the web in the last 30-365+ days.
- Email Finder/Domain Searching - Identify new B2B and professional connections by searching with a name and/or domain.
- Server Testing - Issues with your email server can affect delivery. ZeroBounce performs hundreds of tests against your configuration and provides solutions.
Compare API and automated email validation
The best way to keep your email lists clean and mitigate manual labor is by automating your email validationⓘ.
You can achieve this by either using your email verifier's API on your website and registration forms or by connecting the tool via integrations.
Both Validity and ZeroBounce offer an email validationⓘ API as well as integrations with popular platforms. Validity primarily focuses on integrations with email service providers, while ZeroBounce connects with ESPs, CRMs, e-commerce platforms, website builders, and more.
To use the Validity API, you must have a Professional plan. To use ESP integrations, you need at least an Elements Plus plan.
In comparison, the ZeroBounce API and all integrations are free for all users. All you need is a free account to obtain your API key, and you can take your email validationⓘ, email scoringⓘ, and Activity Data anywhere.
Enjoy mobile email validation
In addition to the API and integrations, ZeroBounce is the only email verifier that offers services on the go.
Users can download the first-ever GDPR-ready email validationⓘ app using their iOS phones or tablets. It's free to validate email lists, manage integrations, configure the API, visit account settings, and more.
The ZeroBounce email validationⓘ app provides the perfect workflow solution for businesses that need to manage tasks from anywhere.
Download the app
Validity vs. ZeroBounce customer support
With so many services to manage, it's always worth it to have a helping hand on standby.
Validity's Support hours are sufficient for businesses located in the United States, with hours ranging from 4 AM - 7:30 PM Eastern. For anyone in different time zones or experiencing technical difficulties after hours, you'll need to wait for a reply.
ZeroBounce is a global email deliverability solution and provides 24/7 customer support 365 days a year. Any time you visit www.zerobounce.net, you can open a live chat and get connected with an email expert in seconds.
Have questions? Get in touch with ZeroBounce support now by clicking the chat icon in the bottom-right corner!
Compare Validity and ZeroBounce security features
Last but not least, your business's data security is everything. When you choose any service, you need a partner that you can trust.
It's unclear if Validity encrypts the email data uploaded for validation. However, you can confirm that the platform is ISO-27001, ISO-27018, ISO-27701, and SOC 2-certified. Validity is also GDPR-ready.
ZeroBounce shares in this commitment and makes your privacy and security the priority. The platform is SOC 2, SOC 2 Type II, and ISO-27001-certified. It's also GDPR and CCPA-ready, HIPAA-compliant for healthcare, and works with globally known cybersecurity experts to assist with attack resistance management and penetration testing.
Check out ZeroBounce's security credentials and Whistic profile
* With an active ZeroBounce ONE™ subscription. Otherwise, terms and conditions apply.
