successful email newsletter

Six Rules for a Successful Newsletter

There are many articles on this topic, because everybody wants to write a great newsletter and receive a good response from their audience. While the advice may differ, according to each marketer’s experience, there are a few rules we all seem to agree on.

How to build a successful newsletter

They have ensured the best results so far, so companies tend to stick to them in order to create a successful newsletter. Here they are!

Choose short, intriguing subject lines

Whether you use humor or not, ask yourself if your subject line is intriguing enough for a person to click on it. Try to imagine that email in your inbox. Would you click on it?

Avoid being too promotional

HubSpot thinks your newsletter content should be 90% educational and 10% promotional. We agree: the less you sound like an ad, the more people will pay attention and engage with you.

Strive to offer value

Bring value into people’s lives and they are going to love you for that. Whether you send out a blog post, an exclusive article, a useful infographic or a free e-book, always focus on providing a solution to a problem your audience might have.

Choose one call-to-action

Your subscribers may feel overwhelmed if you ask them to do too many things at once. Include one call-to-action and place it as high in the email as possible. Not everybody scrolls down to the end of your message.

Review your newsletter design

Check the overall look of your template every time you send an email. Keep a consistent design that reflects your brand, but update it according to your content, time and season of the year.

Make unsubscribing simple

Your subscribers have chosen to receive your emails, but, whether you like it or not, in time, your content may become irrelevant to them. Or they might feel like they’re receiving too many newsletters from you. Make it easy for them to unsubscribe, as much as you’d hate to see them go.


Are you already following these rules? If you do, you’re on the right path to marketing success! We recommend you to have your email list cleaned by a professional email verifier, and you should be all set to have success with your campaigns! ZeroBounce is the most reliable and affordable email validation system you could find. Try it out today by claiming your first 100 free credits!